The beginning of Crocs, which are known as leaders in the casual footwear industry, started in 2002. The company, formerly known as Western Brands LLC, originally formed back in 1999; 3 years prior to the invention of their star product. Crocs Inc. was formed by 3 entrepreneurs in Colorado where the company’s headquarters are currently located. Lyndon V. Hanson III, George B. Boedecker Jr., and Scott Seamans, were all successful entrepreneurs before they came together to form the inspiration of their iconic product of Crocs. The 3 friends all shared a love and interest in sailing, which is where they came across what inspired them to create Crocs.
In the beginning of 2002, Seaman and Boedecker learned of a new boating clog which was produced by Foam Creations, Inc. located in Canada. The clog, which featured a closed-cell resin, subsequently “allowed the shoe to be lighter than traditional, rubber-soled boat shoes” and by it also molding to the wearers foot, “it was even less likely to cause slippage when on a wet boat deck” (Reference for Business, -----). This boating clog also had a somewhat absorbent material and featured a design that allowed for ventilation, decreasing the chance of odors. After learning of this product, the men started …show more content…
The new tweaked design was done by Seamans, lining up a small pool of investors as well as being chief executive officer was done by Boedecker, while Hanson focused on setting up and running most of the operational aspects. The name of their new product was decided upon being called “Crocs”, an abbreviation of crocodile. “Crocs” was inspired by the characteristics of the animal which was known as being able to “live comfortable both in the water and on land, strong, and long-living” something they knew their product would ultimately convey (References for
In the beginning of 2002, Seaman and Boedecker learned of a new boating clog which was produced by Foam Creations, Inc. located in Canada. The clog, which featured a closed-cell resin, subsequently “allowed the shoe to be lighter than traditional, rubber-soled boat shoes” and by it also molding to the wearers foot, “it was even less likely to cause slippage when on a wet boat deck” (Reference for Business, -----). This boating clog also had a somewhat absorbent material and featured a design that allowed for ventilation, decreasing the chance of odors. After learning of this product, the men started …show more content…
The new tweaked design was done by Seamans, lining up a small pool of investors as well as being chief executive officer was done by Boedecker, while Hanson focused on setting up and running most of the operational aspects. The name of their new product was decided upon being called “Crocs”, an abbreviation of crocodile. “Crocs” was inspired by the characteristics of the animal which was known as being able to “live comfortable both in the water and on land, strong, and long-living” something they knew their product would ultimately convey (References for