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Corporate Social Responsibility: Article Analysis

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Brief summary of the article
The main idea of this article is about the views and practices of corporate social responsibility, corporate governance, global corporate citizenship in the context of a globalized economy and global markets. The author discusses the five core concepts for an integrated strategy for corporate engagements, which includes corporate governance, corporate philanthropy, corporate social responsibility, corporate social entrepreneurship, and global corporate citizenship.
The article defines:
• Corporate governance represents following business practices that advance integrity and make ethical use of resources.
• Corporate philanthropy refers to committed and consistent giving to social organizations
• Corporate social …show more content…
In addition, the article outlines three new practices or steps in being a good global corporate citizenship –

1. Global corporate citizenship must be a multi-stakeholder endeavor - companies should work on societal issues by engaging with and involving others, both governmental organization and the civil society.
2. Global corporate citizenship to be effective, meaningful, and sustainable, it must fit with a company’s corporate strength, business model and profit motive. For example: Microsoft 's unlimited potential effort to bring technology to the billions of people worldwide who can 't afford computers.
3. Global corporate citizenship should never be developed from a defensive or apologetic position, but global corporate citizenship should be undertaken for the good and long-term health of the …show more content…
The Gleneagles Dialogue on climate change, clean energy, and sustainability, a partnership led by governments in the G-8 and the G-20 nations and involving the world 's biggest energy-producing and energy-consuming countries, is an example of companies practicing global corporate citizenship through thought leadership. Microsoft 's unlimited potential initiative aimed at bringing the benefits of technology to five billion people yet to experience the opportunities that computers offer, is an outstanding action-oriented example of global corporate

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