Corporate Goal

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Look at the corporate goals and strategic positioning identify and analyze what is driving the business. Put together a list of current business requirements?

There some goals that internal or within the company. Some department, such as IT, marketing or sales department may have individual goals to meet. A goal that includes objectives on how the company intends to make a profit through producing high sales in called profitability. This goal includes specific goals for marketing, promotion and sales. In this specific goal companies conduct research to determine the potential profitability of a given market. The main reason for corporate goals and strategic in business is for:
Corporate goals give important information and guidance to the business. The guidance is for the management, employees, customers and investors. Coming up with corporate goal is a vital part of growing a business. The corporate goal is organized into specific areas they require focus such as profit, customer satisfaction, operating efficiency, manufacturing, marketing, expansion and sustainability through community outreach. (MCFarlin,2016) Increasing profitability All corporate is seeking to make and increase profit for them to remain in the business. This can be achieved by either developing a new product, developing new market, raising profit margins, cutting off unnecessary costs or using new IT skills in the market to increase profit. This can also be achieved by also focusing on controlling costs in both the production and operations while maintaining the profit margin on products. For corporates to increase profits they have to reduce expenses. Increase market share Corporations should never be contented with the current market shares because by doing so they will eventually kill the company. Increasing market shares are one of the most important corporate goals. To increase market area corporate set goals to reach particular younger demographic areas. Expanding current products lines When a corporation offers the same product for over years without changing that is being stagnant in the market. Test new product and services to see how the market will bear it is a better strategy for the business growth and also a good corporate goal. Improving employee retention rates Most attention is focused on infrastructure when setting corporate goals. This corporate goal focuses only on expansion and profitability. But if the employee retention rates are low, productivity will suffer hence the goals of the corporation will not be met. Employee turnover cost the corporate money in lost productivity and the costs associated with recruiting include employment advertising and paying placement agencies. Create barrier to entry A corporation should not only try to make profit, but also try to make it difficult for other corporations to get into the business hence reducing competition. Diversity The corporation should come up with strategies to increase product line or add a new product or services in a completely different area to reduce the corporate dependencies on one or two revenue
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Information technology is used to underpin various strategies from industry- beating reductions in inventory costs, to customer delight through individualized tailoring of the consumer experience, to new products or services that shake up the competitive order. (Bredemeyer,2004)
That is, technology is fundamental to differentiating capabilities, whether we choose to compete on operational excellence, customer intimacy, or innovation. At the same time, it is also fundamental to business activities in which we are not choosing to excel but merely opting to do well
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In some places we may use this tool to maintain
Parity with our competitors, and in the others we may use it to build capabilities that are critical to our strategic differentiation strategy.

Evolution of enterprise architecture

In its idealized form – as in what is promulgated by industry analysts and consultants – enterprise architecture has evolved during the past decade from enterprise architecture as technology architecture (EA = TA), to enterprise architecture as enterprise-wide IT architecture.
(EA = EWITA), to enterprise architecture as the architecture of the enterprise, encompassing business architecture along with enterprise-wide IT architecture (EA = BA + EWITA). At the same time EA groups within leading organization have moved through the same evaluation, shaping the thinking of industry analysts and being shaped by them. In the sections that follow, we consider the benefits gained as the scope of the EA practice is expanded. (Malan & Dana, 2016)

what views are there of the enterprise architecture?

Which stakeholders need which information and which roles and processes are required to manage the enterprise

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