The Corporate Ansoff Matrix:
Let's examine each quadrant of the Matrix in more detail.
Market penetration, in the lower left quadrant, is the safest of the four options. Here, you focus on expanding sales of your existing product in your existing market: you know the product works, and the market holds few surprises for you.
Product development, in the lower right quadrant, is slightly more risky, because you're introducing a new product into your existing market.
With market development, in the upper left quadrant, you're putting an existing product into an entirely new market. You can do this by finding a new use for the product, or by adding new features or benefits to it.
Diversification, in the upper right quadrant, is the riskiest of …show more content…
Product Development:
• They have to treat your product as a new entrant in the market.
• lots of investment needs to be done when entering new markets.
• They have to develop new strategic business units itself to have a strong market development.
Market Development:
• Product development mainly happens when you have a good customer base.
• Now Bata is trying to introduce the new products.
• Focus on the Main Categories: School, Canvas.
• They are investing on R&D more.
Diversification:
• They don’t have business Diversification.
Mc Kinsey &7’s model
The Mc Kinsey 7’s model is a framework for management model which includes 7 factors used to organize a company in a holistic and an effective way. Hard element: These can be identifiable and directly influenced by management
Soft element: These are less tangible and more influenced by culture
Strategies:
i) To provide wide reach of outlets to consumers by operating under four tier retail outlets
a. Flagship stores
b. Smart and trendy city stores
c. Super stores
d. Traditional family stores ii) Customization of shoes for …show more content…
It was developed by strategy academics Alan Rowe, Richard Mason, Karl Dickel, Richard Mann and Robert Mockler and I don’t understand why it isn’t hugely popular.
• The SPACE matrix can be used as a basis for other analyses, such as the SWOT analysis, BCG matrix model.
• It is used to determine what type of a strategy a company should undertake
• The Strategic Position & ACtion Evaluation matrix or short a SPACE matrix is a strategic management tool that focuses on strategy formulation especially as related to the competitive position of an organization.
The analysis assesses the internal and external environment and allows to design an appropriate strategy.
The analysis describes the external environment using two criteria:
• Environmental Stability (ES) - it is influenced by the following sub factors: technological change, inflation rate, demand volatility, price range of competitive products, price elasticity of demand, and pressure from the
Let's examine each quadrant of the Matrix in more detail.
Market penetration, in the lower left quadrant, is the safest of the four options. Here, you focus on expanding sales of your existing product in your existing market: you know the product works, and the market holds few surprises for you.
Product development, in the lower right quadrant, is slightly more risky, because you're introducing a new product into your existing market.
With market development, in the upper left quadrant, you're putting an existing product into an entirely new market. You can do this by finding a new use for the product, or by adding new features or benefits to it.
Diversification, in the upper right quadrant, is the riskiest of …show more content…
Product Development:
• They have to treat your product as a new entrant in the market.
• lots of investment needs to be done when entering new markets.
• They have to develop new strategic business units itself to have a strong market development.
Market Development:
• Product development mainly happens when you have a good customer base.
• Now Bata is trying to introduce the new products.
• Focus on the Main Categories: School, Canvas.
• They are investing on R&D more.
Diversification:
• They don’t have business Diversification.
Mc Kinsey &7’s model
The Mc Kinsey 7’s model is a framework for management model which includes 7 factors used to organize a company in a holistic and an effective way. Hard element: These can be identifiable and directly influenced by management
Soft element: These are less tangible and more influenced by culture
Strategies:
i) To provide wide reach of outlets to consumers by operating under four tier retail outlets
a. Flagship stores
b. Smart and trendy city stores
c. Super stores
d. Traditional family stores ii) Customization of shoes for …show more content…
It was developed by strategy academics Alan Rowe, Richard Mason, Karl Dickel, Richard Mann and Robert Mockler and I don’t understand why it isn’t hugely popular.
• The SPACE matrix can be used as a basis for other analyses, such as the SWOT analysis, BCG matrix model.
• It is used to determine what type of a strategy a company should undertake
• The Strategic Position & ACtion Evaluation matrix or short a SPACE matrix is a strategic management tool that focuses on strategy formulation especially as related to the competitive position of an organization.
The analysis assesses the internal and external environment and allows to design an appropriate strategy.
The analysis describes the external environment using two criteria:
• Environmental Stability (ES) - it is influenced by the following sub factors: technological change, inflation rate, demand volatility, price range of competitive products, price elasticity of demand, and pressure from the