I will talk about contextual art, and the ways in which the music video takes the context of the School of Athens and turns it into an actualized social issue, but I would also like to touch upon the subject of art and consumerism and the way the two are intertwined in a modern society.
The interpretation of the School of Athens in the music video is like looking at the negative of a photo. In the original artwork the people painted are respected scholars in Ancient Greece, philosophers, men of high position in the society and great influence.