MARS – COMPETITOR ANALYSIS
OVERVIEW –
• Mars Chocolate bar was first manufactured in England 1932 and was advertised for being as a trade made with Cadbury chocolate couverture.
• The Mars bar made a $33 billion dollar revenue last year making its most profitable year in their history.
• It came out in Canada with all of its limited edition flavours due to high standards of chocolate bars in Canada. It was known as a candy bar and not a chocolate bar.
• Since 2006 all of the products made by mars have been peanut free. In fact, mars is one of the few candy bars in North America which doesn’t have a trace of peanuts in all of their products.
• Mars have five of the most leading chocolate bars in the world, …show more content…
• The mars bar has relations with great football teams and various competitions throughout the world.
• Mars is especially known for its caramel and nougat flavours.
• The mars M&M candy bars are known for providing first hard shell coated chocolates.
• The mars Snickers bar are known for providing chocolates with real nuts. STP
SEGMENT People looking to have high quality premium chocolate.
TARGET All age groups between 10-45yrs in the middle and upper class category of the current world.
POSTIONING A mars chocolate and candy bar can be enjoyed at every moment.
The above picture clearly states at the mars chocolate bar is positioned as a high quality bar with a low price rate in comparison to its competitors who are in high quality and high price and also in low quality and low price, so mars has a big edge over its competition when it comes to brand positioning.
Sources- http://www.mbaskool.com/brandguide/food-and-beverages/15357-mams.html …show more content…
• Mars in Canada and America declares itself as an energy bar with the message “Recharge yourself”. In UK and Australia the message is different “A Mars a day helps you work, rest and play". And in Europe it’s “a pleasure you can’t measure”.
• Mars uses all media houses to advertise their ads it uses direct marketing, OHH, radio, print media, television media, digital advertising, design and branding. Due to vast popularity on a global scale it has to invest in all of the mediums according to the countries preferences.
• Mars doesn’t use any advertising agency as they have an inbuilt advertising agency called the Mars Incorporated.
This commercial video was aired in Canada sends the message if you want to work out or make something with your physical appearance you would need a mars bar to recharge yourself with and start
OVERVIEW –
• Mars Chocolate bar was first manufactured in England 1932 and was advertised for being as a trade made with Cadbury chocolate couverture.
• The Mars bar made a $33 billion dollar revenue last year making its most profitable year in their history.
• It came out in Canada with all of its limited edition flavours due to high standards of chocolate bars in Canada. It was known as a candy bar and not a chocolate bar.
• Since 2006 all of the products made by mars have been peanut free. In fact, mars is one of the few candy bars in North America which doesn’t have a trace of peanuts in all of their products.
• Mars have five of the most leading chocolate bars in the world, …show more content…
• The mars bar has relations with great football teams and various competitions throughout the world.
• Mars is especially known for its caramel and nougat flavours.
• The mars M&M candy bars are known for providing first hard shell coated chocolates.
• The mars Snickers bar are known for providing chocolates with real nuts. STP
SEGMENT People looking to have high quality premium chocolate.
TARGET All age groups between 10-45yrs in the middle and upper class category of the current world.
POSTIONING A mars chocolate and candy bar can be enjoyed at every moment.
The above picture clearly states at the mars chocolate bar is positioned as a high quality bar with a low price rate in comparison to its competitors who are in high quality and high price and also in low quality and low price, so mars has a big edge over its competition when it comes to brand positioning.
Sources- http://www.mbaskool.com/brandguide/food-and-beverages/15357-mams.html …show more content…
• Mars in Canada and America declares itself as an energy bar with the message “Recharge yourself”. In UK and Australia the message is different “A Mars a day helps you work, rest and play". And in Europe it’s “a pleasure you can’t measure”.
• Mars uses all media houses to advertise their ads it uses direct marketing, OHH, radio, print media, television media, digital advertising, design and branding. Due to vast popularity on a global scale it has to invest in all of the mediums according to the countries preferences.
• Mars doesn’t use any advertising agency as they have an inbuilt advertising agency called the Mars Incorporated.
This commercial video was aired in Canada sends the message if you want to work out or make something with your physical appearance you would need a mars bar to recharge yourself with and start