The Pros And Cons Of Traditional Media

Great Essays
Register to read the introduction… There are some large benefits on why these newspapers outlets would be great in coming to our audience regarding this health scare. Two large media outlets are newspapers, magazines; they can help because we can be precise and explicit when discussing our topic. Additionally, these procedures would supply use with a enduring record of our try to come to the public. Two other good procedures are radio and television. These procedures are great because they are cost productive, permit us to come to our audience exactly and permit us to display strong feeling and concern regarding this issue. All these procedures seem like they would work but there are disadvantages with attaching to customary media outlets instead of utilising electrical devices or communal newspapers sites. Some main anxieties we have with utilising customary media is that it can only come to a restricted allowance of persons and we are restricted to a little scope of listeners and readers. Additionally, feedback is not direct like electrical devices or social newspapers sites. According to University of Phoenix Communicationg in the Workplace (2010), Negative assertion is a technique where you strongly agree with valid criticism without having to apologize or give excuses. By using this technique it will have a dual effect of allowing us to acknowledge our shortcomings and to reduce our critic’s negative feelings. Negative assertion is based on the assumption that “to err is human,” and the best way to deal with our mistakes is to strongly agree with the criticism. HIPAA specifically addresses issues of patient privacy, protecting all identifying information such as a person’s name, birthday, social security number, phone number, or residence (Jesitus, 2008). Under the medical privacy provision, patients need to give written consent before their medical information is shared with outside agencies. …show more content…
This consent is for short-term use only and cannot be revoked. HIPAA's goals are to protect people's medical information from prying eyes or ears. Patients will also be asked to authorize that their medical information can be used for purposes other than medical care, such as public health studies. This authorization is for a specific timeframe, and the patient has a right to revoke permission at any time (Jesitus, 2008).
We have to be sure that when addressing the public with this health issue, we are making sure that we do not shatter any HIPAA guidelines. HIPAA primarily sets standards for electronic transmission, storage and use of health information. HIPAA seeks to guard both printed and spoken information used in doctors' offices and throughout the healthcare system. HIPAA also provides for a central electronic compilation of each patient's medical history that can be easily accessed, with patients usually identified by their Social Security numbers (Jesitus, 2008).
Additionally, the act includes built-in protections that allow people to get copies of their own medical records at a reasonable price, as well as make any needed corrections easily (Jesitus, 2008). Conclusion We will do all we can to address this issue in an effective manner that will benefit all that is involved. We regret that our medication had any ill effects on any of our consumers. We will take care of this problem as swiftly and as quietly as possible. References Jesitus, J. (2008, August). HIPPA. Dermatology Times, 29(2), 70-75. Seligman, P. M. M.P.H. (2009). FDA's Role in Identifying and Communicating Drug Safety Issues. Retrieved from http://www.fda.gov/NewsEvents University of Phoenix. (2010). Communicating in the Workplace. Retrieved from University of Phoenix, HCS/320 website.

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