1. Coca-Cola and McDonald’s:
The similarities in these two brands are:
They promote culture, happiness, and sports.
They both sell quality with taste.
They both focus on personalization as well as experiential marketing.
The main reason behind their strong brand equity is that they are partners since 1955. Both of them supported each other and helped each other to grow and expand around the globe.
Both of them take part in all the trending activities e.g they sponsored at FIFA world Cup 2014, also sponsor animated movies/movies.
Coca-Cola Vs McDonald’s:
The differences in these two brands are:
The main difference between them is that Coke is categorized in the list of soft drinks. While, McDonald’s is the leading food chain industry. The both …show more content…
Revitalization of a brand is trying to regain the brand equity, and trying to make the brand more stable and powerful.
Nokia is going really down these days, because the other cellphone or smart phone companies have become more advanced, and offering more features than Nokia.
I would offer following suggestion to Nokia to revitalize its brand equity. They should re discover their target market. And they have to compete with other smart phone companies like: Apple, Sony etc.
Nokia needs to increase its usage, it should supply its products more frequently and in more quantity. It needs to target new markets that are not been targeted so far. It needs to ass more features and services in it. Plus they should increase its availability with guarantee. Most of all they need advancement to re-attract its market like, innovation, intimacy and operational excellence.
3.Unilever is the world’s 2nd largest company that produces customer processed products. Its current capital worth’s $126 billion and the revenues $57 billion. This company has around 400 brands spread across four categories which are
• Personal …show more content…
This merged company was operating as a single business entity with two separate legal parent companies i.e Unilever (Netherlands) and Unilever (UK)
Problems
• Dutch and British interests got mixed up and couldn’t maintain the remarkable balance.
• Lack of coordination between both companies’ BODs.
• Followers got confused in two masters i.e. UK & Netherlands
In 1930, above these two BODs, 3-member committee was formed which opted matrix organizational structure for this particular company.
It was a rationalized approach whose main focus was 4 industries which were personal care, home care, foods and specialty chemicals.
But this approach didn’t work. And again a committee was formed which was of 7 members. Its main focus was two industries which were Foods and home & personal care (HPC), controlled independently by two executive directors. This helped to reduce the chaotic condition of Unilever.
Initially Unilever had 1500+ brands and after the decision of 7-member committee, Unilever reduced its brands to 400. It now had decentralized strategy to control the system. This caused increase in sales, decrease in turnover, and earned more revenue by
The similarities in these two brands are:
They promote culture, happiness, and sports.
They both sell quality with taste.
They both focus on personalization as well as experiential marketing.
The main reason behind their strong brand equity is that they are partners since 1955. Both of them supported each other and helped each other to grow and expand around the globe.
Both of them take part in all the trending activities e.g they sponsored at FIFA world Cup 2014, also sponsor animated movies/movies.
Coca-Cola Vs McDonald’s:
The differences in these two brands are:
The main difference between them is that Coke is categorized in the list of soft drinks. While, McDonald’s is the leading food chain industry. The both …show more content…
Revitalization of a brand is trying to regain the brand equity, and trying to make the brand more stable and powerful.
Nokia is going really down these days, because the other cellphone or smart phone companies have become more advanced, and offering more features than Nokia.
I would offer following suggestion to Nokia to revitalize its brand equity. They should re discover their target market. And they have to compete with other smart phone companies like: Apple, Sony etc.
Nokia needs to increase its usage, it should supply its products more frequently and in more quantity. It needs to target new markets that are not been targeted so far. It needs to ass more features and services in it. Plus they should increase its availability with guarantee. Most of all they need advancement to re-attract its market like, innovation, intimacy and operational excellence.
3.Unilever is the world’s 2nd largest company that produces customer processed products. Its current capital worth’s $126 billion and the revenues $57 billion. This company has around 400 brands spread across four categories which are
• Personal …show more content…
This merged company was operating as a single business entity with two separate legal parent companies i.e Unilever (Netherlands) and Unilever (UK)
Problems
• Dutch and British interests got mixed up and couldn’t maintain the remarkable balance.
• Lack of coordination between both companies’ BODs.
• Followers got confused in two masters i.e. UK & Netherlands
In 1930, above these two BODs, 3-member committee was formed which opted matrix organizational structure for this particular company.
It was a rationalized approach whose main focus was 4 industries which were personal care, home care, foods and specialty chemicals.
But this approach didn’t work. And again a committee was formed which was of 7 members. Its main focus was two industries which were Foods and home & personal care (HPC), controlled independently by two executive directors. This helped to reduce the chaotic condition of Unilever.
Initially Unilever had 1500+ brands and after the decision of 7-member committee, Unilever reduced its brands to 400. It now had decentralized strategy to control the system. This caused increase in sales, decrease in turnover, and earned more revenue by