Chery Automobile. Overview.
Chery Automobile is the biggest car maker of China. Company founded in 1997. First production had started in 1999. In the late 2000s, Chery began to actively seek a partnership with a foreign automaker, a hallmark of major Chinese car makers. From the beginning target markets of the company were China, Middle-east, South Eastern Asia and Oceania. Because of that company’s first exporting was to Syria. In 2004 company started off sales Chery cars in Egypt. After 2006 the new age was opened to the company. Chery had started sales in Russia. Then in Latin America countries. Company had several cooperations with foreign car makers as Chrysler and Fiat. One of the biggest event for company was the signing a memorandum …show more content…
European market is always very attractive place to all kind of companies in the world. Entering to the European market gives to company great opportunities. First of all, entering to the European shows success of the company. After US market, European market is on the second place for all Chinese companies because of its attractiveness.
European region consists of 5 parts: Western, Eastern, Northern, Southern and Central Europe. As we know Western Europe is well-known as one of the biggest financial market in the world. But Central and Eastern Europe differs for its dynamic cross in economy. This region is much more flexible and much more attractive for foreign companies. As the former communists states this region’s countries have successfully started to use democratic market economy system and also the most of those countries are members of EU, which gives great opportunities. This region has much more investors compare to other sides of Europe. The reason for that is dynamically growing …show more content…
The leader of Car sales for 2009 was the Skoda brand which belongs to Volkswagen group and dominating the region, another VW group cars are in the second place. Ford, Fiat, and Renault ranked third, fourth and fifth in the region. Opel, Toyota, Dacia, Hyundai, and Kia ranked behind them, respectively. And as we can see European cars especially Volkswagen group cars are much more likely than others. Compare to Western Europe, Central and Eastern Europe has low rate of car ownership. But this infers expanded interest in the locale, with feeble monetary conditions and tight credit access in most CEE countries, customers are liable to support used autos for a long time to come. And this means that CEE countries need cheaper cars than European car brands but with the same
Chery Automobile is the biggest car maker of China. Company founded in 1997. First production had started in 1999. In the late 2000s, Chery began to actively seek a partnership with a foreign automaker, a hallmark of major Chinese car makers. From the beginning target markets of the company were China, Middle-east, South Eastern Asia and Oceania. Because of that company’s first exporting was to Syria. In 2004 company started off sales Chery cars in Egypt. After 2006 the new age was opened to the company. Chery had started sales in Russia. Then in Latin America countries. Company had several cooperations with foreign car makers as Chrysler and Fiat. One of the biggest event for company was the signing a memorandum …show more content…
European market is always very attractive place to all kind of companies in the world. Entering to the European market gives to company great opportunities. First of all, entering to the European shows success of the company. After US market, European market is on the second place for all Chinese companies because of its attractiveness.
European region consists of 5 parts: Western, Eastern, Northern, Southern and Central Europe. As we know Western Europe is well-known as one of the biggest financial market in the world. But Central and Eastern Europe differs for its dynamic cross in economy. This region is much more flexible and much more attractive for foreign companies. As the former communists states this region’s countries have successfully started to use democratic market economy system and also the most of those countries are members of EU, which gives great opportunities. This region has much more investors compare to other sides of Europe. The reason for that is dynamically growing …show more content…
The leader of Car sales for 2009 was the Skoda brand which belongs to Volkswagen group and dominating the region, another VW group cars are in the second place. Ford, Fiat, and Renault ranked third, fourth and fifth in the region. Opel, Toyota, Dacia, Hyundai, and Kia ranked behind them, respectively. And as we can see European cars especially Volkswagen group cars are much more likely than others. Compare to Western Europe, Central and Eastern Europe has low rate of car ownership. But this infers expanded interest in the locale, with feeble monetary conditions and tight credit access in most CEE countries, customers are liable to support used autos for a long time to come. And this means that CEE countries need cheaper cars than European car brands but with the same