Case Study On The Run

Through expanding, Curtis faces the problems of potential controversies between have a bar so close to a children’s restaurant and in sharing a kitchen, especially when happy hours starts at 5, and that’s usually when children will eat dinner. Moreover, having a one-way glass to watch children may be a turnoff to customers without a family eating at Fellini’s; despite having a separate section for these customers, children will likely enter the Fellini’s dining room to talk with parents as children typically don’t like separation. As a whole, the ambience of a fine Italian dining, is ruined. I’m also wary of Curtis’ decision to expand Fellini’s before expanding On The Run because the delivery service possesses great potentials. These potentials …show more content…
This will indubitably work because On The Run’s revenue are already rising as technology is growingly relevant in society. Afterwards, I advise Curtis to cautiously approach his Fellini’s expansion idea because it has revenue inconsistencies/fluctuations. Nonetheless, I do support his management decision because I believe this risk will pay off and the success of his other establishments prove to me that he is capable to opening another medium, let alone a mere enhancement to his current restaurant. Additionally, this idea is truly unique within Oakville, which is exactly the edge Dinners needs because their strength of providing different types of restaurants in one building, isn’t a huge advantage in Oakville as previously discussed. Curtis is also capable to manage this change as he’s got a well thought out plan to ensure the success of Fellini Junior such as hiring a licensed day care worker, and children's activities, whilst acknowledging the advantage of not having a pay for a babysitter. Moreover, Curtis can expect the most amount of tips from Fellini Junior because of it’s unique …show more content…
I’d recommend Curtis to use his youth staff to his advantage by advertising a week long promotion on their drinks in which his staff can advertise for them through simple word of mouth. Besides, word of mouth is one of the most effective advertising methods for youths, similarly to social media; this opportunity is so accessible to Curtis that he just needs to acquire it. After, Curtis should analyze the success of the week long promotion, then he can decide on either liquidating The Bookshelf, or retrenching it through repositioning The Bookshelf as a more hippie, youthful-vibed bar which would be unique to Dinners as other bars in Oakville target an older audience. Considering the shorter time frame of rejuvenating The Bookshelf or in the benefits of liquidating it before expanding, I would advise Curtis to do this week long trial first, before renovating Fellini’s because he threatens losing money in the process of these renovations given The Bookshelf’s descending revenue. Altogether, I suggest having a strong foundation before making changes to Fellini’s because if these changes go wrong, a strong foundation can save