Acxion Essay

Introduction Acxiom is a technology and service company that was founded in Conway, Arkansas in 1969. Acxiom is a marketing technology and service company that offers a variety of services to their clients. They offer their clients services such as: database management, multichannel marketing, information and marketing management services, and addressable advertising. Acxiom obtains data from businesses and their customers, analyze it and then shares the data with their clients in order to help their clients company’s be more successful. Acxiom is already located in a few places internationally, but there is not one in Korea. Korea has a strong need for Acxiom because according to (McGlade, 2014), over the past few decades Korea has advanced a lot …show more content…
Within a franchise, according to, (Hall ,2013, p. 382), a franchiser sells intangible property to the franchisee. The franchise must follow strict rules and also agree to do business a certain way. This would best fit Acxiom because they would be able to transfer a few cost and risks that are connected to opening a foreign market. They also would be to build a profitable operation quickly and possibly become a strong brand within Korea. The franchiser would be able to earn what is known as a royalty payment from the franchisee. Acxiom would be able to earn a certain percentage of their company is Korea’s profit. Although through a franchise agreement, Acxiom would face disadvantages such as: lack of control over quality and inability to engage in global strategic coordination, it still would be the best fit for Acxiom if they were to open a business in Korea. The company would be able to gain a lot since Korea is a country that is on the rise. Many companies in Korea would want to do business with Acxiom in order to figure out how to attract more customer and also in order to figure out what type of advertisements work for their