Student Name: Amal Mohd
ID Number: 201320020
Nike
Nike, as posted in the case, is the world’s leading designer, distributor, and marketer of apparel, athletic wear, sports accessories, and equipment, among others. Now, the company has over 48,000 employees globally. The annual revenue of the brand is estimated to be $25 billion. Outside contractors manufacture Nike products while NIKE JORDAN, converse, together with Hurley brands, does production.
SWOT analysis:
Strengths
Nike has one of the strengths in product innovation. Nike has a usual culture of being ahead of the technology curve. This has helped the company to have an attraction of loyal followers together with influencing endorsements from …show more content…
From its innovation and design, it has managed to dominate the market in terms of quantity, quality of products, and living above the standards of its rivals like Sony. Through innovation and design, Samsung has managed to prove its worth in the market, winning a number of awards for the exceptional design of its products and providing the best services in the market. Samsung has been registering low production costs in the market since its inception. The production facilities in South Korea have been established with low costs.
With the increasing growth in revenue, Samsung has managed to live within high scales of stability in the market. Samsung always focuses on the environment. With the first intention to take dominion of the market even without stressing the quality of the products, it was aware of the nature of the environment. For instance, the production regulations within the company in South Korea require no PVC and BFR, as in its MP3 mobile phones. Several recycling programs cater for the environment. Such strategies have awarded the company higher status in the face of its customers in the