Business Strategy Case Study: Nordstrom Rack

Yes, Nordstrom’s strategy is working. The key points in their strategy are to provide excellent customer service, high quality products. They are also continuously trying to be ahead of their competition when it comes to getting the younger and being on the forefront of technology advances. In terms of customer service, they are at the top of their competition because they not only are conscious of the type of people they hire, but also through their return policy. The return policy, simply, is no return policy; there is no time limit and no receipt requirements. This policy helps their customers trust them and the products they sell, because if they are not happy they can return the item without being hassled. In terms of providing high quality products, Nordstrom has opened up an outlet type company, Nordstrom Rack. Nordstrom Rack gives them the opportunity to reach the consumers who are all about the value as well as those who look for sales on high quality products.

Supply chain is the channels you go through to get your product. Value chain is how you add value to …show more content…
When you know how things are linked together so that you know what segments you can outsource and what things you cannot. For Nordstrom I would not suggest that they outsource anything, because their customers come to them for the unique experience that they offer.

Simply put, companies do ratio analysis to let them know if the company is profitable, if they have enough money to pay bills, and if they are using their assets efficiently. Companies do benchmarking so that they can identify the things they are doing well, as well as the things that they need to improve to be more productive and gain more profit. Companies do SWOT analysis so that they know both the internal and external factors that can and/or will affect the company. SWOT analysis also helps companies devise financial and operational