Part 1: Product Positioning
In order to acquire customer knowledge, the sales person must research the local market and find out the needs of current home buyers as well as the state of the current market. It’s important in the realtor’s case to be well informed about the research reports of the housing market, thus they are more familiarized with important stats and developments of the market. This will not only help new real estate agents but existing realtors as well in terms of how to go about improving their business opportunities.
By having prior knowledge of the service, which in this case is either buying or selling property, can be very useful to the salesperson when presenting it to the prospect. This allows the realtor to develop
In order to acquire customer knowledge, the sales person must research the local market and find out the needs of current home buyers as well as the state of the current market. It’s important in the realtor’s case to be well informed about the research reports of the housing market, thus they are more familiarized with important stats and developments of the market. This will not only help new real estate agents but existing realtors as well in terms of how to go about improving their business opportunities.
By having prior knowledge of the service, which in this case is either buying or selling property, can be very useful to the salesperson when presenting it to the prospect. This allows the realtor to develop