Overview
The US Cannabis has grown in size and popularity and products are still in need of improvement in certain areas. The cannabis market is fractured due to differing state laws and lacks an overarching presence. Therefore, mainstream branding and loyalty is lacking as well. Vaporizers and alternative, Cannabis-based products are also in constant need of improvement and are increasingly demanded.
There were no previously compiled data or articles that gave any direct information regarding improvement areas in the cannabis market in the US. The areas of improvement were therefore triangulated through logical deduction from the information available. Research was focused on finding existing aspects that could be improved.
Aspects of the Cannabis Space in Most Need of Improvement
1. Lack of Omnichannel Presence
Due to various factors such as differing state regulations and gray law and regulation areas, there is a lack of an omnichannel presence throughout the US that may …show more content…
Competitive prices and ease of use are two main factors of constant vaporizer improvement. It should also be noted that discretion is an important quality of vaporizers due to its ability to detach itself from stigmas of regular smoking. At the same time many consumers of cannabis still prefer and demand normal smoking as well.
3. Mainstream Branding
Brand loyalty is lacking within the US Cannabis market due to prohibition of interstate Cannabis trade. In the future, popular brand name products will be necessary for the popularization and normalization of cannabis products nationwide in order to surpass fractured interstate Cannabis transport. Effective marketing is needed to create a national, mainstream product that is able to stand out among competitors since differences between companies has become practically non-existent.
4. Alternative Cannabis-based
The US Cannabis has grown in size and popularity and products are still in need of improvement in certain areas. The cannabis market is fractured due to differing state laws and lacks an overarching presence. Therefore, mainstream branding and loyalty is lacking as well. Vaporizers and alternative, Cannabis-based products are also in constant need of improvement and are increasingly demanded.
There were no previously compiled data or articles that gave any direct information regarding improvement areas in the cannabis market in the US. The areas of improvement were therefore triangulated through logical deduction from the information available. Research was focused on finding existing aspects that could be improved.
Aspects of the Cannabis Space in Most Need of Improvement
1. Lack of Omnichannel Presence
Due to various factors such as differing state regulations and gray law and regulation areas, there is a lack of an omnichannel presence throughout the US that may …show more content…
Competitive prices and ease of use are two main factors of constant vaporizer improvement. It should also be noted that discretion is an important quality of vaporizers due to its ability to detach itself from stigmas of regular smoking. At the same time many consumers of cannabis still prefer and demand normal smoking as well.
3. Mainstream Branding
Brand loyalty is lacking within the US Cannabis market due to prohibition of interstate Cannabis trade. In the future, popular brand name products will be necessary for the popularization and normalization of cannabis products nationwide in order to surpass fractured interstate Cannabis transport. Effective marketing is needed to create a national, mainstream product that is able to stand out among competitors since differences between companies has become practically non-existent.
4. Alternative Cannabis-based