Canadian Tire and Midas have adapted their marketing strategies to be more mobile and easily accessible from a mobile device. Mobile marketing takes place in two forms. Each business’ website, when accessed by a mobile device - such as a smartphone - will automatically take the form of a mobile site without having to physically click on that option. Mobile sites are easier to read and move around on. At the top of Canadian Tire’s mobile site it says: ‘tap here to download mobile app’. That directs consumers’ attention to the second form of mobile marketing: an app. On Canadian Tire’s mobile app, it has the entire website, which can be accessed by a tap of the screen. The Midas Locater app will take the GPS location of the phone and create a list of the closest Midas locations. It also has a section to tell the consumer about current promotions and
Canadian Tire and Midas have adapted their marketing strategies to be more mobile and easily accessible from a mobile device. Mobile marketing takes place in two forms. Each business’ website, when accessed by a mobile device - such as a smartphone - will automatically take the form of a mobile site without having to physically click on that option. Mobile sites are easier to read and move around on. At the top of Canadian Tire’s mobile site it says: ‘tap here to download mobile app’. That directs consumers’ attention to the second form of mobile marketing: an app. On Canadian Tire’s mobile app, it has the entire website, which can be accessed by a tap of the screen. The Midas Locater app will take the GPS location of the phone and create a list of the closest Midas locations. It also has a section to tell the consumer about current promotions and