As everyone knows, California's drought from the world's changing climate is causing us all to have to endure negative effects big and small. One consequence from this would include our wineries. California winemakers are having to face reality head on because of the hotter, drier weather we have. Grapes, the main ingredient for wine, are ripening earlier. The water in aquifers are diminishing, nights are now warmer, etc. The Jacksons, (From Jackson Family Wines) are trying their best to help their crops adapt to climate change. With a sophisticated network of systems, they have employed both old-school and high-tech techniques in order to do so. Because of this, it has become a laboratory for the reshaping of agriculture nationwide. The Jacksons have even become more energy efficient because of our fossil-fuel consumption issue, (like now taking advantage of old-school farming techniques) they've found new ways in capturing rainfall, and now use predators (owls and falcons) to go after pests feeding on their grapes. (So as to stop using pesticides) The Jacksons vineyards use less water/fossil-fuel consumption, and more natural farming techniques. They measure their energy, water usage, and greenhouse gas emissions, and are leaders to just about everybody wanting to make a change because of climate change. They now use barn owls to take care of the mice, voles, gophers, swallows, and crows that come along. Even falcons to scare other birds away from their vineyards. The Jacksons have even started analyzing their crops with advanced technology they call "data-driven farming", including drones with cameras/special sensors, and more. With all of these sustainability efforts, the Jackson family have a hopeful future being able to continue making fine wines for all to enjoy. In the circumstance of the Jackson family, because they have been doing so well, gain money. …show more content…
As long as they can keep on making a profit without many problems including their vineyards, they can continuously earn finances. If they have grapes just right to get the job done in making wine delectable for the consumers, people will buy their wine. Their techniques to help them persevere through Californias drought haven't had any cons, so their money earned won't be wasted on that. They would make a profit. However, where there are those who gain benefits, there are those who lose them. Considering this situation, the Jackson families' consumers would be the ones not making a profit. If they use their earnings to buy this wine, they would lose their money during the payment. The provider would earn money, while the consumer would lose money. Nevertheless, If the Jackson families' lives go downhill also, then they would also not gain any earnings. The situation for this winery is not 100% guaranteed going to be all positive, so they might have their ups and downs. Things could still change, and that may not work out well for this company. In my opinion, I agree with the Jacksons' methods of attempting to preserve their winery. There weren't any negative effects included in the article, so why not support it. It doesn't seem to be harmful if they're to continue this procedure of theirs. We don't want the wineries' situations to go downhill because of the warming climate. If the Jacksons have found a way to continue on in this