Organizational Analysis Since its inception in Boulder, CO, in 1976, Old Chicago has been committed to pairing craft beer with food. For over 40 years, Old Chicago has grown from a beer enthusiasts watering hole, to a gathering place for family and friends to come together. While Old Chicago will continue to support the craft beer community by pouring select craft beers from across the nation, we have decided that now is the time to make a splash in the beer market ourselves by entering the brewing scene for the first time. The Old Chicago brand is synonymous with craft beer, and we wish continue to expand our brand at our new 40,000 sq. ft. building in the Capitol Hill district of Denver. While this will be the 13th Old Chicago location in the greater Denver area, the closest nearby franchise is located 5 miles away on Colorado Boulevard. This would be the first Old Chicago close to the amenities of Downtown making it a destination before and after any major event.
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With a 20-barrel brewing system, Old Chicago will launch with 6 house beers and 8 seasonal beers. The 20-barrel system gives us flexibility when it comes to our beer. It is large enough to accommodate the volume of beer, but small enough that we can still be creative when it comes to our brews. It is also large enough that it makes beer tours and classes viable to run monthly. This destination Old Chicago will feature over 500 seats available in the general restaurant, enough to accommodate fans from the largest sporting events. We will also offer the Ale House, a 2000 sq. ft. event meeting space with a small stage for concerts or presentations able to accommodate up to 200 people, a 2000 square foot rooftop patio and a 100-person main
With a 20-barrel brewing system, Old Chicago will launch with 6 house beers and 8 seasonal beers. The 20-barrel system gives us flexibility when it comes to our beer. It is large enough to accommodate the volume of beer, but small enough that we can still be creative when it comes to our brews. It is also large enough that it makes beer tours and classes viable to run monthly. This destination Old Chicago will feature over 500 seats available in the general restaurant, enough to accommodate fans from the largest sporting events. We will also offer the Ale House, a 2000 sq. ft. event meeting space with a small stage for concerts or presentations able to accommodate up to 200 people, a 2000 square foot rooftop patio and a 100-person main