This report will be discussed the theoretical concept that Olive Hill has talked about her and her husband’s Wine brand in the past class, the Winemaker’s Wife, and what is their current short and long term goals, how will they manipulate their small brand and develop it by using different and proper theoretical concepts. Basically, the lecture has talked about her and her husband’s story about their wine business in the class, as she said, currently their brand is small and will not able to compete with other competitor such as distribution agents as they can offer rebates and promotional assistance that looks more attractive to customer(Hill. 2016). However, using a proper branding strategy with long-term vision will definitely help them to achieve their dream. Beside, they are using a well designed brand logo which looks very attractive to customer. Branding strategy is a long term plan for the development of a successful brand(Stec.
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August,2015) so the business will be able to achieve the specific goals, branding your product is a series of intangible processes and it’s much more than your logo, your name, and your business website, etc. It helps you to be attractive from your competitors and generally it is completed with a long period of time and well defined goals. "Every brand makes a promise. But in a marketplace in which consumer confidence is low and budgetary vigilance is high, it’s not just making a promise that separates one brand from another, but having a defining purpose," explains Allen Adamson, chairman of the North America region of brand consulting and design firm Landor Associates(Stec. August,2015). Therefore, making a suitable long term branding plan is crucial for those business units who wants to be successful in a competitive environment. The lecture’s husband started his own label in 2009, they were making their own wine without label until they decide to enter the market. In 2013, their idea got bigger and her husband got permission from his employers to develop his own wine label(Hill, 2016) but unfortunately something that is not expected occurred. One years later, they start it again with a better business strategy and specific goal that ensure they won’t meet sort of issues again. In October 2015, their new project, the Winemaker’s Wife wine label was lunched. However, the Winemaker’s Wife is small at the beginning, they can’t sell the bottles to supermarket as they can’t meet its demand as a small volume producer, also they have to compete with distribution agents that offer rebates and promotional assistance if they want to sell wine to Bars and restaurants. Thus, they have to think through their whole business and find the way out. Firstly, designing a well recognized brand logo gives them a favorable factor to compete with other wine maker, it is important in branding strategy that you have your own recognizable brand logo and they actually did it well. On the other hand, they realized that the traditional social media such as print media and magazine still works at the present, they are as same important as online stuff such as Facebook and Instagram. The Winemaker’s Wife registered their own website to get noticed. Also, because they won an awards counts and that makes it so much easier for them
August,2015) so the business will be able to achieve the specific goals, branding your product is a series of intangible processes and it’s much more than your logo, your name, and your business website, etc. It helps you to be attractive from your competitors and generally it is completed with a long period of time and well defined goals. "Every brand makes a promise. But in a marketplace in which consumer confidence is low and budgetary vigilance is high, it’s not just making a promise that separates one brand from another, but having a defining purpose," explains Allen Adamson, chairman of the North America region of brand consulting and design firm Landor Associates(Stec. August,2015). Therefore, making a suitable long term branding plan is crucial for those business units who wants to be successful in a competitive environment. The lecture’s husband started his own label in 2009, they were making their own wine without label until they decide to enter the market. In 2013, their idea got bigger and her husband got permission from his employers to develop his own wine label(Hill, 2016) but unfortunately something that is not expected occurred. One years later, they start it again with a better business strategy and specific goal that ensure they won’t meet sort of issues again. In October 2015, their new project, the Winemaker’s Wife wine label was lunched. However, the Winemaker’s Wife is small at the beginning, they can’t sell the bottles to supermarket as they can’t meet its demand as a small volume producer, also they have to compete with distribution agents that offer rebates and promotional assistance if they want to sell wine to Bars and restaurants. Thus, they have to think through their whole business and find the way out. Firstly, designing a well recognized brand logo gives them a favorable factor to compete with other wine maker, it is important in branding strategy that you have your own recognizable brand logo and they actually did it well. On the other hand, they realized that the traditional social media such as print media and magazine still works at the present, they are as same important as online stuff such as Facebook and Instagram. The Winemaker’s Wife registered their own website to get noticed. Also, because they won an awards counts and that makes it so much easier for them