Advertisements generally only serve one purpose. Advertisements are only used to persuade people to do something or continue doing something. When you look at an advertisement you only see what you want to see. While looking at a Burger King advertisement I noticed that the advertisement was more than just burgers and fries. The Burger King advertisement conveys a happy black family enjoying a meal together. The advertisement is trying to convince people that if they purchase their meals from Burger King they could be just as happy as the family in the advertisement. The advertisement was made in 1976. Burger King is one of the largest fast food chains in the United States. It was founded in 1954 and it has been successful for over fifty years (Great Food Comes First). This particular advertisement was very controversial. It was controversial because it included a black family instead of a white family. Although, the advertisement was made in an era were the problems of racism had calmed down it still caused some controversy. The first thing you notice when you look at an advertisement is the image. After that your eyes are usually drawn to the text of the advertisement. The text in the burger king advertisement is in four different sections. All of the text is white so it can stand out against the dark background. The first text in the advertisement is in the center of the image. It is the largest text of the four sections and it is also bolded. The text says “Have it your way.” The next text is the Burger King logo, it simply just says “Burger King”. The words are colored red in between a burger. Underneath the image there is smaller text. The text says “Surprise your big eater with something serious. Bring home a Whopper from Burger King. Regular or double beef whopper, either way, it’s got lots of juicy real broiled beef. Have it your way with all the trimmings or fixed just the way you like it. For a change of taste, let us whip some cheese on it.Have mercy!! When the appetite is big, get a whopper from burger king. Regular or double beef, and have it your way. It’s the only way “. The text is in a basic font. The font
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I believe that one of the reasons they chose to use a black family instead of a typical Caucasian family is to manipulate minorities into purchasing their meals from Burger King. You can tell from analyzing the advertisement that people were really concerned with family during the 70 's. Family was especially important to African Americans. African Americans may purchase their meals from Burger king just because they believe their family will be like the family in the advertisement. It gives them a sense of hope.
In conclusion, the Burger King advertisement displays that people of all ethnicities, even minorities value family and happiness. I believe the advertisement shows more than just a black family. The image shows that most people have the same values regardless of their ethnic background. The image also goes against some stereotypes that black people have. When looking at the image you would assume that the family owns the home that they are sitting in. It is something that would be especially rare in the
I believe that one of the reasons they chose to use a black family instead of a typical Caucasian family is to manipulate minorities into purchasing their meals from Burger King. You can tell from analyzing the advertisement that people were really concerned with family during the 70 's. Family was especially important to African Americans. African Americans may purchase their meals from Burger king just because they believe their family will be like the family in the advertisement. It gives them a sense of hope.
In conclusion, the Burger King advertisement displays that people of all ethnicities, even minorities value family and happiness. I believe the advertisement shows more than just a black family. The image shows that most people have the same values regardless of their ethnic background. The image also goes against some stereotypes that black people have. When looking at the image you would assume that the family owns the home that they are sitting in. It is something that would be especially rare in the