As McLeroy and colleagues said in 1988, “the importance of the ecological models in the …show more content…
They found that health interventions can be used to spread information, increase discussion among viewers, and empower people to work towards a goal, resulting in interaction regardless of how close people are geographically (Loss, Lindacher & Curbach, 2014). When compared to the use of images, the influence of social media on substance abuse shows that those who see images of their peers drinking alcohol, rather than assuming beliefs based on written communication, had a larger effect on the behavior of the viewers (Stoddard, Bauermeister, Gordon-Messer, Johns & Zimmerman, 2012). Even though they are not directly influencing their peers face-to-face, their study also found that pictures on social media have the ability to persuade and discourage the promotion of the negative health activity, as well as allow the viewers to consider the adverse costs of the behavior (Stoddard, Bauermeister, Gordon-Messer, Johns & Zimmerman,