A study of sexualisation can be accessed through consumerism, marketing certain products towards young girls. For example Brat dolls dressed in sexualised adult like clothing, miniskirts, fishnets tights, high heels with a generous amount of makeup, including long hair. The sexualisation of girls through the media is designed to portray hegemonic ideal images of beauty at a young age, showing girls dolls dressed in adult like manner may alter their mind to grow up faster and apply such standards to themselves. Constant advertising of “pretty” dolls may trigger girls to believe that prettiness equates to happiness, so they will now try to imitate the dress style, body weight, hair extension and makeup to fulfil their happiness. In this case
