The influence of Bollywood in everyday life
According to the Oxford Dictionary, the name ‘Bollywood’ is actually derived from a portmanteau of Bombay and Hollywood; which we all popularly know as the hub of the American film industry.
India, the world’s largest producer of films actualizes an average of 1,288 to 1,500 feature films every year compared to films produced by Hollywood which are only a fraction.
Although Hindi cinema is just a segment of India’s annual film production, it remains as the most popular and influential with an estimated 3.6 billion tickets sold worldwide, compared to Hollywood’s sale of 2.6 billion tickets each year. In fact, Hindi movies are the mainstay of entertainment and almost a religion in the nation.
This is largely due to the South Asian audience having a strong following and also includes the diaspora in Europe and North America that have large immigrant communities who easily relate to Bollywood depictions. Filming in cities such as Malaysia, Thailand and Singapore and utilizing cost-effectiveness has also earned them recognition as cinematographic settings.
The musical and dance elements present in the films also resonate with Southeast Asians who share similar musical cultures with Indians.
The Virtual World
With the advent of internet, industries have totally altered their traditional …show more content…
This caused a huge impact in the accessibility of Hindi films in Singapore because of their strategic locations of cinemas all across the country, not only causing Golden Village to gain revenue and exposure as the best Hindi film exhibitor, but also managed to widely expand the reach of Hindi cinemas and their accessibility to also cover local
According to the Oxford Dictionary, the name ‘Bollywood’ is actually derived from a portmanteau of Bombay and Hollywood; which we all popularly know as the hub of the American film industry.
India, the world’s largest producer of films actualizes an average of 1,288 to 1,500 feature films every year compared to films produced by Hollywood which are only a fraction.
Although Hindi cinema is just a segment of India’s annual film production, it remains as the most popular and influential with an estimated 3.6 billion tickets sold worldwide, compared to Hollywood’s sale of 2.6 billion tickets each year. In fact, Hindi movies are the mainstay of entertainment and almost a religion in the nation.
This is largely due to the South Asian audience having a strong following and also includes the diaspora in Europe and North America that have large immigrant communities who easily relate to Bollywood depictions. Filming in cities such as Malaysia, Thailand and Singapore and utilizing cost-effectiveness has also earned them recognition as cinematographic settings.
The musical and dance elements present in the films also resonate with Southeast Asians who share similar musical cultures with Indians.
The Virtual World
With the advent of internet, industries have totally altered their traditional …show more content…
This caused a huge impact in the accessibility of Hindi films in Singapore because of their strategic locations of cinemas all across the country, not only causing Golden Village to gain revenue and exposure as the best Hindi film exhibitor, but also managed to widely expand the reach of Hindi cinemas and their accessibility to also cover local