1. Background
Beo Lurnett is one of the top advertising agencies in Malaysia. As an award winning agency, Beo Lurnett is known for its fast-paced working environment and long working hours to meet the clients’ demands with the best-quality of work. Due to the stressful working environment and the long working hours, Beo Lurnett has been dealing with a high turnover rate since a long time ago. On top of that, the use of the company’s resources such as electricity generally increases when the employees work overtime.
The Chief Executive Officer (CEO) of the company, Mr. Beo Wong, has taken the initiative to ensure the wellbeing of all employees and to take part in Corporate Social Responsibility (CSR) activity to reduce our carbon footprints …show more content…
Therefore, in the new policy, all employees can clock in any time according to their preference but only for a minimum of 8 hours and maximum of 12 hours between 9am to 9pm. This is to maintain the existing flexibility in the working hours and to ensure all employees does not overwork while reducing the company’s overall electricity consumption.
2. Goals
The purpose of the communication plan is to ensure that all stakeholders are aware of the new policy and are able to accept the change and adapt to it accordingly. Therefore, the goals of the communication plan are:
i. To disseminate information about the new policy to all relevant stakeholders; ii. To educate all stakeholders on the necessity of the new policy; iii. To ensure the long-term sustainability of the policy change among all …show more content…
It acts as an official announcement from the company to its external stakeholders and it is important to have an integrated communication (both face-to-face meetings and written communication) for transparency.
Internal Stakeholders:
- None
External Stakeholders:
- All
c) Electronic Communication
Communication Strategy Targeted Stakeholders
i. Emails
Purpose:
To inform all relevant stakeholders about the new policy and the dates for the meetings or briefings to discuss about the changes involved.
Rationale:
Emails are one of the most convenient, quick and effective communication tool in this digital age to disseminate information in a timely manner.
Internal Stakeholders:
- All
External Stakeholders:
- All ii. Official website
Purpose:
To instate an official statement from the company to the external stakeholders and public about the policy change and the need for such changes.
Rationale:
The company’s official website is an inevitable communication tool in this digital age as it is a platform for external stakeholders, especially those who do not have direct affiliations with the company, to obtain first hand information from the
Beo Lurnett is one of the top advertising agencies in Malaysia. As an award winning agency, Beo Lurnett is known for its fast-paced working environment and long working hours to meet the clients’ demands with the best-quality of work. Due to the stressful working environment and the long working hours, Beo Lurnett has been dealing with a high turnover rate since a long time ago. On top of that, the use of the company’s resources such as electricity generally increases when the employees work overtime.
The Chief Executive Officer (CEO) of the company, Mr. Beo Wong, has taken the initiative to ensure the wellbeing of all employees and to take part in Corporate Social Responsibility (CSR) activity to reduce our carbon footprints …show more content…
Therefore, in the new policy, all employees can clock in any time according to their preference but only for a minimum of 8 hours and maximum of 12 hours between 9am to 9pm. This is to maintain the existing flexibility in the working hours and to ensure all employees does not overwork while reducing the company’s overall electricity consumption.
2. Goals
The purpose of the communication plan is to ensure that all stakeholders are aware of the new policy and are able to accept the change and adapt to it accordingly. Therefore, the goals of the communication plan are:
i. To disseminate information about the new policy to all relevant stakeholders; ii. To educate all stakeholders on the necessity of the new policy; iii. To ensure the long-term sustainability of the policy change among all …show more content…
It acts as an official announcement from the company to its external stakeholders and it is important to have an integrated communication (both face-to-face meetings and written communication) for transparency.
Internal Stakeholders:
- None
External Stakeholders:
- All
c) Electronic Communication
Communication Strategy Targeted Stakeholders
i. Emails
Purpose:
To inform all relevant stakeholders about the new policy and the dates for the meetings or briefings to discuss about the changes involved.
Rationale:
Emails are one of the most convenient, quick and effective communication tool in this digital age to disseminate information in a timely manner.
Internal Stakeholders:
- All
External Stakeholders:
- All ii. Official website
Purpose:
To instate an official statement from the company to the external stakeholders and public about the policy change and the need for such changes.
Rationale:
The company’s official website is an inevitable communication tool in this digital age as it is a platform for external stakeholders, especially those who do not have direct affiliations with the company, to obtain first hand information from the