2.6 Behavioral intention
The UTAUT construct consist a helpful emerging idea in studying the behavioral intention and social media used (Gruzd, Staves & Wilk, 2012). The behavioral intention is assessment about the purpose in order to perform or complete some or particular behavior (Ajzen & Fishbein, 1980). Therefore, the intention will influence the behavior (Ajzen, 1991). Intention has revealed the individual are attempts to have a try with effort that they are intent to use as to perform behavior (Ajzen, 1991). When the intention has much employ in behavior, the more achievable the performance come about (Ajzen, 1991).
According to the past research, the effect of individuals’ tool expectations on a difference of behavioral intentions
The UTAUT construct consist a helpful emerging idea in studying the behavioral intention and social media used (Gruzd, Staves & Wilk, 2012). The behavioral intention is assessment about the purpose in order to perform or complete some or particular behavior (Ajzen & Fishbein, 1980). Therefore, the intention will influence the behavior (Ajzen, 1991). Intention has revealed the individual are attempts to have a try with effort that they are intent to use as to perform behavior (Ajzen, 1991). When the intention has much employ in behavior, the more achievable the performance come about (Ajzen, 1991).
According to the past research, the effect of individuals’ tool expectations on a difference of behavioral intentions