Corporate companies are defining our beauty standards to impossible lengths for women by manipulating emotional insecurities and using well loved celebrities as a way to define beauty expectations.
In 2016 popular singer/actress Selena Gomez became the leading face of the popular hair care company, Pantene. In these series of commercials Gomez expresses her out pouring love for Pantene’s product Pantene Pro-V Daily Moisture Renewal. Looking at the first commercial produced, Gomez was seen raving about the new product while her hit song “Hands to Myself” played in the background. This song talks about a women being in love with a man and wanting all of him, encouraging sexual empowerment. Pantene took her song that is well known between the age groups of fifteen to twenty-one to direct the commercial to a more specific and influential audience. The song encourages sexiness and confidence, while playing that in the background of a hair commercial, an important feature in public appearance, girls will begin to pay attention more to what is being advertised. Seeing …show more content…
As society grows and women are seen more provocative, the more and more real women will feel inferior and self conscious in their own skin. We as women are trained to hate ourselves, whether it be in social media platforms, commercials, television, or any other form in society. We are taught from the moment we can speak and walk that what we say and do in this world is not good enough in less we look “the part.” There is no teaching in our society about women being mentally strong, being educated, being talented in other fields outside of looks. Women are taught how to use their looks as an advantage, beauty commercials teach women that we are suppose to use our looks for an advantage. These models, dances, singers, and actresses they are not real but we are brainwashed into thinking that they are. Feminist are told everyday that women are no longer oppressed, that women have it all because they can just use their looks. Do you have it all if you have to use your looks to survive in society? Beauty commercials are the leading cause in what defines beauty. Our job as women is to educated the women who do not see these problems, to make them aware, to make it aware to girls and women of all ages that you do not have to look perfect in order to be beautiful. We are the ones living in our skin everyday, however, we are letting corporate companies and men define