Entertainment, INC also known as Barbie v. Bratz. This particular case struck my interests because Barbie© was a very influential toy in my childhood in result I promoted the use of entertainment by Barbie© to my daughter. This case was very enlightening due to the history of these two companies and how each of them posed a threat to one another. Also, threatening the complete future existence of Bratz©.
To sum it up, a former employee of Mattel created an innovative line of dolls on his own with no association to Mattel to promote its own existence. Mattel tried to say that they owned the idea the former employee created because he was still employed