Audi Vs Tesla Essay

Improved Essays
Audi and Aston Martin EVs v/s Tesla
The future of the car industries is in electric vehicles. Almost every car making company in the world is aware of this. Many of them have showcased their EVs and related advancements in various auto shows round the globe. But Tesla Motors still stands out among all of them. First, it is not a conventional car maker converted to electric cars. It is an electric car maker since its advent. Second, it has actually led the way for the EV industry and community all over the world with advancements that are industry wide viable and acceptable. And thirdly, it has got all the specs in its latest models crying out loud that Tesla has become the gold standard for the fascinating world of electric cars.
Each and every all-electric vehicle to be unveiled in the past few years has been aimed at Tesla’s current or future models. The latest in this herd are two famous European luxury car makers, Audi and
…show more content…
But there too latter is not very far behind the former. Tesla’s P90D delivers 762 hp today. And if required, with Tesla’s pace of advancement, it may well take over Aston on this front too.
That Aston lacks the Tesla like drive regarding electric cars should be obvious. Aston Martin CEO’s reasoning for developing electric cars is that, “"If you want to keep making V-12 engines, then you've got to do something at the opposite end of the spectrum." It’s a very defensive move. On the other hand Tesla makes EVs because it is pro EV.
Conclusion:
Clearly, both Audi and Aston Martin stand only little chance of beating Tesla’s soon to be launched Model X. Audi’s electric car, however looks better than Aston Martin in terms of critical parameters like range and price. But Aston Martin in no way seems like aiming to even match Tesla and is living in a world of its own. Unless the British manufacturer updates us on any big upgrades to its real intentions, it’s good only for James Bond

Related Documents

  • Improved Essays

    The company’s strength in design and engineering is Tesla’s largest differentiation from its competitors. The company has used its advanced engineering and design to build the foundation for its strategy,…

    • 1053 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    So why are electric cars so popular? Aside from the obvious environmental benefit, EV’s are much safer due to their higher crash and battery safety standards. There are also many financial benefits including federal and local tax credits, as well as environmentally sustainable manufacturing practices. Electric cars are still a relatively new concept and do have their flaws, however, Electric car are in many ways superior to petroleum cars with significantly improved efficiency, exceptional…

    • 1272 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    It is obvious, that Tesla is not the first company that deals with green technologies and there is a great number of other companies that proclaim their adherence to environmentally friendly technologies. However, these companies just try to make traditional vehicles less environmentally unfriendly, while Tesla tends to create absolutely new Electric vehicle that could reduce emissions to zero. That is why, it is possible to say that the unusual character of the company and usage of new technologies, which are taken as the technologies of the new era, could help it to evolve and attract more…

    • 1691 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Tesla Mission Statement

    • 1103 Words
    • 5 Pages

    The Model X would become the first SUV to be rated a perfect 5 in all categories, including rollover risk, by the National Highway Traffic Safety Administration (Isidore). Although proven successful, Tesla still had one major obstacle: price and distribution. Electric vehicle technology was and remains a newer exploration for the automotive market. Therefore, the cost of Telsa’s vehicles are higher than that of gasoline automobiles. However, Elon Musk, the current CEO, hopes to change this with the introduction a friendlier mass market option known as the Model 3.…

    • 1103 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Tesla Motors is taking the world by storm. Cofounder and CEO Elon Musk has helped the company be one of the most talked about motor vehicle company. A major focal point of Tesla is to produce environmentally friendly cars that are also tech savvy. Starting as a small company back in 2003 Tesla has since grown exponentially thanks to Elon Musk. He is a mastermind when it comes to marketing and bringing in funds.…

    • 1080 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    Tesla's Self Driving Car

    • 119 Words
    • 1 Pages

    I know that Tesla, a car company who are making the self driving cars are not completely done with it yet. it needs new updates that they are working on now for it to drive itself around. It can only park itself and drive itself into the garage. Now since that Tesla is making a self drivable car everyone else is too. For example there’s Mercedes Benz, Ford and Honda.…

    • 119 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Corporate Level Strategy and Business-Level Strategy, Tesla Motors is a company that has known how to well penetrate in the car industry and in the market. According to Liu, Kang, Wu, Chen & Hon “Tesla is pursuing market penetration strategy and related constrained. Tesla intends to enhance their influence on the current markets with their current products. They also market their electric powertrain components to other automakers (2014).” Tesla is really focusing on working on market penetration and all related to it, so the company wants to penetrate in the market using their current products and offering tis product to other car companies.…

    • 722 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    When implementing this strategy, it is important for operations managers to do market research. Tesla noticed that the use of gasoline cars was negatively effecting the environment, therefore they designed a car that is powered by electricity and consumes 50% less CO2. This allowed Tesla to target consumers who also had the same vision as Tesla, focusing on being environmentally sustainable. Most individuals would prefer a car that is easy, convenient, reliable and environmentally friendly. Tesla has met all these factors which has pleased consumers and therefore improved the performance of the business.…

    • 1833 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    Tesla Target Market Essay

    • 1100 Words
    • 5 Pages

    Therefore, Tesla wanted to introduce an alternative in this specific market segment as there were no high end fully electric cars at that time. Tesla has developed a line of luxurious electric vehicles that combines performance and style, while still maintaining a competitive price. Tesla’s Model S and Model X were designed to be the best electric performance cars on the market and still are one of the most affordable vehicles in that specific market segment.…

    • 1100 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    The company has had both successful and unsuccessful when it came to developing and researching. It is at this stage where Tesla Motors and other companies find new ways to promote to different segments with its features and promotions. Tesla is known to produce eco-friendly electric cars and is considered to be one of the most dominant companies within that part of the market. The company is still testing out the waters for its automotives while at the same time developing and growing its brand and…

    • 1028 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Tesla addresses this objective through their research, which is done on a regular basis in the automotive market. Additionally, the company continues to improve its…

    • 936 Words
    • 4 Pages
    Great Essays
  • Superior Essays

    It has been analysed from above models that Aston Martin have some influences that might have an impact on their business, from their products to the sales and their customers. From Aston Martin’s SWOT analysis it is clear that they are growing stronger, they maintain sold bond with their suppliers and making cost effective distributing channel of their product to consumer, this results in various revenue path and helps in making customers aware of their brand. As discussed Aston Martin aims at targeting young customers that are head strong and generally appreciate in buying sleek and fast gadgets. In order to target their young customer, the brand has created power image which can be experienced and shares by all car lovers all around the…

    • 1483 Words
    • 6 Pages
    Superior Essays
  • Superior Essays

    Objectives Of Tesla Motors

    • 1360 Words
    • 6 Pages

    Conflicts will inevitably be met during the process of meeting all needs in the triple bottom line as they are difficult to achieve simultaneously. The measurement or the degree a business is able to achieve their economic, social and environmental responsibilities is referred to the phrase created by John Elkington’s, ‘Triple Bottom Line’. The concept involves the measurement of a business’s profitability, the degree of society’s satisfaction and the extent of a business’s environmental responsibility. However achieving all these responsibilities simultaneously is practically impossible, however Tesla Motors shows possible strategies. Tesla Motors is an American automotive and energy storage company who sell residential batteries and fully…

    • 1360 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Electric Cars Essay

    • 755 Words
    • 4 Pages

    In fact, people already have a good product, Tesla. It is cleanly and powerfully. But it has problems still. Electric cars are usually expensive and has many additional consumption, the battery problem is obvious, like unstable, long…

    • 755 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Electric cars are better than gasoline cars. Imagine the world without the harmful pollution from burning fuels that produce dangerous fumes--a world where tremendously high gas prices no longer remain, and where we don’t completely deplete the world’s scarce supply of fossil fuels. We need to prevent smog and other dangerous gases like it. Save the environment; get a battery powered…

    • 486 Words
    • 2 Pages
    Improved Essays