This report will focus on the concepts related to consumer behavior and how these concepts are used inside this Time Magazine issue. This segment of Time Magazine uses the following concepts: attention, attention to stimuli, perceptual positioning, priming, exposure, semiotics, and Hedonic consumption. Thus, this segment of the report will focus on Donald Trump and how he is able to capitalize on these concepts to gain political power using the general public. Donald Trump does a successful job on capturing the public’s attention with his famous “Make America Great Again” slogan as this not only grabs the reader’s attention but also is used in his advertisements. Furthermore, this is enhanced through priming (Class 1 PP, slide 25) as captured
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This can be found on (Trump ad, pages 33-35) that illustrate Trumps marketing which focuses on American values, leadership, and bringing jobs back to America. This perception of his slogan “Make America Great Again”, “TRUMPS THE MAN” and “BRING BACK OUR COUNTRY” are the perfect examples that exemplify the general publics values and gives the voters the interpretation that Trump is the ideal candidate that values these and is on quote a “real American hero”. For this reason, Trump has become the product that the general public wants, this is further evident through hedonic consumption, which “the emotional aspects of consumers’ interactions with products, can lead to an emphasis on aesthetics rather than product features” (Class 1 PP, slide 6). This can be seen on (Trump ad, pages 32-33) that characterizes trump as the perfect candidate for the position of …show more content…
An example of observational learning (Class 2 PP, slide 12) is illustrated on (Toyota ad, page 7), where Toyota uses a well-known actor “James Marsden” to reinforce the idea of what is possible and “How Far Will You Take It” slogan. This captures the consumer’s attention and by illustrating James Marsden using a Toyota and taking a selfie, consumers will then learn and associate the RAV4 as being the cool vehicle to drive with friends. In addition, an example of both brand-specific and ad-specific (Class 2 PP, slide 25) is illustrated on (Singapore airlines ad, page 21), where Singapore Airlines provides a claim “A great way to fly” which is further characterized by “Travelling in true comfort. It starts with the finest material, handcrafted with care.” This not only invokes the consumer as making the right decision but also, by taking Singapore Airlines the consumer will be comforted by the “softest leather, to make you feel at
This can be found on (Trump ad, pages 33-35) that illustrate Trumps marketing which focuses on American values, leadership, and bringing jobs back to America. This perception of his slogan “Make America Great Again”, “TRUMPS THE MAN” and “BRING BACK OUR COUNTRY” are the perfect examples that exemplify the general publics values and gives the voters the interpretation that Trump is the ideal candidate that values these and is on quote a “real American hero”. For this reason, Trump has become the product that the general public wants, this is further evident through hedonic consumption, which “the emotional aspects of consumers’ interactions with products, can lead to an emphasis on aesthetics rather than product features” (Class 1 PP, slide 6). This can be seen on (Trump ad, pages 32-33) that characterizes trump as the perfect candidate for the position of …show more content…
An example of observational learning (Class 2 PP, slide 12) is illustrated on (Toyota ad, page 7), where Toyota uses a well-known actor “James Marsden” to reinforce the idea of what is possible and “How Far Will You Take It” slogan. This captures the consumer’s attention and by illustrating James Marsden using a Toyota and taking a selfie, consumers will then learn and associate the RAV4 as being the cool vehicle to drive with friends. In addition, an example of both brand-specific and ad-specific (Class 2 PP, slide 25) is illustrated on (Singapore airlines ad, page 21), where Singapore Airlines provides a claim “A great way to fly” which is further characterized by “Travelling in true comfort. It starts with the finest material, handcrafted with care.” This not only invokes the consumer as making the right decision but also, by taking Singapore Airlines the consumer will be comforted by the “softest leather, to make you feel at