Analysis: Sheikh Saed Bin Maktoum

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Question Two:
Sheikh Saed bin Maktoum Al Maktoum, Sheikh Mohammed’s grandfather ruled Dubai between 1912 and 1958. He showed farsightedness and put down the foundation for Dubai and its diversified income resources from port to souk (market) ( Govers & Go, 2009). But the actual progress started with Sheikh Rashid bin Saed Al Maktoum, father of Sheikh Mohammed. He ruled Dubai between 1958 until 1990. Oil was discovered during his reign. He showed –as his father- farsightedness as he invested the oil returns into diversifying the economy of Dubai. He was succeeded by his son Sheikh Maktoum who ruled until 2006 and who formed with his brothers Sheikh Mohamed and Sheikh Hamdan a strong and effective leadership team. When Sheikh Mohammed took the
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All the achievements in the past decades link to him in one way or another. His vision summons his goals in one quote: “Dubai will never settle for anything less than first place.” (Al Maktoum, 2012).
“I want Dubai to be number one. Not in the region, but in the world. Number one in everything: high education, health, and housing. I want to give my people the highest way of living.” (Al Maktoum, 2017). In order to fulfill his vision, Sheikh Mohammed seems to work tirelessly to get where he envisions Dubai sooner than later. The quest for first place holds a huge challenge, challenge which Sheikh Mohammed never shies from.
Achievements of Dubai and its
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• Value proposition: Dubai's value proposition starts with over 20 free zones and unconquerable incentives for foreign investors. In order to achieve differentiation, Dubai allows 100% ownership for foreign investors, zero duties on imports and re-exports, zero taxes for the first 15-50 years of operations. Getting a license to operate and conduct business in Dubai takes less than half an hour. Moreover, all documents can be found in English (Kim & Mauborgne, 2009).
• Profit proposition: since Dubai has a slight taxes policy it has founded some differentiated ways to generate profits while lowering costs at the same time. One way of doing so is by investing in the infrastructure to support investors' activities. These investments allow the government to profit from a low-cost value proposition. A good example of doing so is Nakheel; one of the biggest real estate developers in the world. Nakheel is owned by the government and is slated to develop half of all residential constructions project in Dubai, thus allowing the government to profit from the housing needs of expatriates- which amount to almost 90% of all Dubai residents (Kim & Mauborgne, 2009). According to Dubai Statistic Centre- which is part of the government of Dubai- the current population of Dubai on 16 March 2017 was 2,745,899 (Anon.,

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