Using a bold advertising commercial to kick start their new campaign “The Man Your Man Could Smell Like”, Old Spice attempted to create something that would appeal to most of their target audience through a great marketing strategy. Advertising is a method designed to lure the audience being targeted to purchase a product and ideally re-purchase, through brand loyalty. Old Spice, a major company for men’s hygienic products, created a line of men’s body wash accompanied by humorous and idealistic commercials to get their product noticed in the market. These ads imply that by using Old Spice body wash, a man will become more similar to the Old Spice Man, in other words: the ultimate man. In our current society, an extremely smart and effective
