Hanna Burmeister
JMC:1200:A06
17/11/17
TED Talk Analysis
The TED talk I decided to analyze is Eli Pariser’s talk called “Beware Online ‘Filter Bubbles’”. In the talk, Pariser discusses how Google and other online media forms, are confining users by creating what he calls “filter bubbles”. These bubbles form when online sites tailor their services, including news, videos, and search results, to their user’s personal preferences. While this personalization may sound promising, it can actually lead to users not being exposed to content that could challenge or broaden their worldviews. Instead, users can only access what Pariser dubs as “junk food” information. This content is a collection of what the user wants to see, not what they need to see. This can limit a user’s circle of information which can be harmful for not only democracy, but society as a whole.
One known media platform that uses filter bubbles is YouTube. Based off of the video a user is watching, YouTube generates a list of recommended videos that appear on the right hand column of the page. These videos either relate to the current video that a …show more content…
The retail site expertly employs filter bubbles to personalize results based on user’s profiles. Amazon records user’s recently viewed products, recent purchases, and other similar shopping habits and uses this data to make sure that they dedicate a large part of their homepage to the products they believe each individual shopper wants. This intelligent, personalized, approach is one of main the reasons for Amazon’s phenomenal success. However, it also comes at the cost of each customer’s products and information becoming vastly limited. Furthermore, most customers on Amazon do not even take time to consider that the content being marketed to them is restricted. This is damaging because it makes users satisfied with the content that they are exposed to, even though there may be something better
JMC:1200:A06
17/11/17
TED Talk Analysis
The TED talk I decided to analyze is Eli Pariser’s talk called “Beware Online ‘Filter Bubbles’”. In the talk, Pariser discusses how Google and other online media forms, are confining users by creating what he calls “filter bubbles”. These bubbles form when online sites tailor their services, including news, videos, and search results, to their user’s personal preferences. While this personalization may sound promising, it can actually lead to users not being exposed to content that could challenge or broaden their worldviews. Instead, users can only access what Pariser dubs as “junk food” information. This content is a collection of what the user wants to see, not what they need to see. This can limit a user’s circle of information which can be harmful for not only democracy, but society as a whole.
One known media platform that uses filter bubbles is YouTube. Based off of the video a user is watching, YouTube generates a list of recommended videos that appear on the right hand column of the page. These videos either relate to the current video that a …show more content…
The retail site expertly employs filter bubbles to personalize results based on user’s profiles. Amazon records user’s recently viewed products, recent purchases, and other similar shopping habits and uses this data to make sure that they dedicate a large part of their homepage to the products they believe each individual shopper wants. This intelligent, personalized, approach is one of main the reasons for Amazon’s phenomenal success. However, it also comes at the cost of each customer’s products and information becoming vastly limited. Furthermore, most customers on Amazon do not even take time to consider that the content being marketed to them is restricted. This is damaging because it makes users satisfied with the content that they are exposed to, even though there may be something better