INTRODUCTION:
This Article, One More Time by Frederick Herzberg talks about how to motivate employees- What all different ways can be used. He starts off by telling us about KITA (Kick In The Ass) motivator. KITA has various forms. Such as, Negative Physical KITA, Negative Psychological KITA and Positive KITA. Then Herzberg goes onto explain how KITA is not an effective motivator. Herzberg says that the factors which lead to satisfaction i.e. Motivators are different from the factors that lead to dissatisfaction i.e. Hygiene Factors. According to Herzberg Job Enrichment should be used to increase employee motivation.
OBJECTIVE
To discuss the methods of Herzberg’s Theory of Motivation and interpret it’s implications.
DIFFERENT APPROACHES …show more content…
It has certain advantages over the Negative Physical approach. First, the cruelty is not visible. Second, the possibility of physical backlash is reduced. Third, since the number of psychological pains that one can feel are innumerous, the direction and target areas of KITA can be increased. The person does not really have to kick but the system can do that job. Forth, it satisfies the ego of those who practice it. Finally, there is no tangible proof of this kick.
• Positive KITA
In this, KITA is applied frontally. This means that a pull is applied instead of the push.
The critique of KITA is that it does not actually motivate the person but instead make them move. In this situation, the one who is kicking is motivated rather than the one being kicked. Motivation is the want to do something on your own. It is from within and not because of external forces. Therefore, KITA is not a motivator.
MYTHS ABOUT MOTIVATION
Some positive KITA personnel practices that were developed as attempts to instill "motivation" are as …show more content…
MOTIVATORS
Herzberg has given a theory of motivation. According to him, job satisfaction and dissatisfaction are not opposite of each other but rather are two different axes. He identified the factors involved in each axis as hygiene factors and motivators.
MOTIVATORS
- Achievement
- Recognition
- Work
- Responsibility
- Advancement
- Growth
• It is shown in investigation that the achievement factor of motivation shows extreme work satisfaction and growth shows the lowest. While the highest level of dis-satisfaction is arise by work itself and lowest by responsibility.
• It can be derived that factor which is causing highest level of motivation is achievement by setting of satisfaction with dis-satisfaction.
• This logic also gives a noticeable point that growth factor is almost neutral in context of motivation.
• The responsibility factor gives least amount of dis-satisfaction which suggest that most of the employees are ready to take responsibility willfully.
HYGIENE FACTORS
- Company Policy and Administration
- Supervision
- Relationship with supervisor
- Working conditions
- Salary
- Relationship with peers
- Personal
This Article, One More Time by Frederick Herzberg talks about how to motivate employees- What all different ways can be used. He starts off by telling us about KITA (Kick In The Ass) motivator. KITA has various forms. Such as, Negative Physical KITA, Negative Psychological KITA and Positive KITA. Then Herzberg goes onto explain how KITA is not an effective motivator. Herzberg says that the factors which lead to satisfaction i.e. Motivators are different from the factors that lead to dissatisfaction i.e. Hygiene Factors. According to Herzberg Job Enrichment should be used to increase employee motivation.
OBJECTIVE
To discuss the methods of Herzberg’s Theory of Motivation and interpret it’s implications.
DIFFERENT APPROACHES …show more content…
It has certain advantages over the Negative Physical approach. First, the cruelty is not visible. Second, the possibility of physical backlash is reduced. Third, since the number of psychological pains that one can feel are innumerous, the direction and target areas of KITA can be increased. The person does not really have to kick but the system can do that job. Forth, it satisfies the ego of those who practice it. Finally, there is no tangible proof of this kick.
• Positive KITA
In this, KITA is applied frontally. This means that a pull is applied instead of the push.
The critique of KITA is that it does not actually motivate the person but instead make them move. In this situation, the one who is kicking is motivated rather than the one being kicked. Motivation is the want to do something on your own. It is from within and not because of external forces. Therefore, KITA is not a motivator.
MYTHS ABOUT MOTIVATION
Some positive KITA personnel practices that were developed as attempts to instill "motivation" are as …show more content…
MOTIVATORS
Herzberg has given a theory of motivation. According to him, job satisfaction and dissatisfaction are not opposite of each other but rather are two different axes. He identified the factors involved in each axis as hygiene factors and motivators.
MOTIVATORS
- Achievement
- Recognition
- Work
- Responsibility
- Advancement
- Growth
• It is shown in investigation that the achievement factor of motivation shows extreme work satisfaction and growth shows the lowest. While the highest level of dis-satisfaction is arise by work itself and lowest by responsibility.
• It can be derived that factor which is causing highest level of motivation is achievement by setting of satisfaction with dis-satisfaction.
• This logic also gives a noticeable point that growth factor is almost neutral in context of motivation.
• The responsibility factor gives least amount of dis-satisfaction which suggest that most of the employees are ready to take responsibility willfully.
HYGIENE FACTORS
- Company Policy and Administration
- Supervision
- Relationship with supervisor
- Working conditions
- Salary
- Relationship with peers
- Personal