The audio showed signs of hopelessness for the imminent future. The music is made up of piano key strokes that create the dramatic yet sorrowful vibe to the Trump remarks in the video. In the background, a Latino family is shown in their living room; making them feel singled out of the country they view as the land of opportunity. No person wants to be excluded from anything and it is what Trump believes is best for our nation. Additionally, this method is used for the Muslims represented by a female with the traditional hijab with the American flag imprinted. An implication could be made that Hillary for America doesn’t comply with Trump as the whole point in creating the video is to make Hillary the front runner for the elections and to get the presidential nomination. Anything but Hillary will result in a racist, egotistical president inferred by Hillary’s committee. Eventually, the tone of the audio shifts to an optimistic view when Hillary is presented. The piano playing is first dimmed to fully hear Hillary’s speech made in NY followed by a change in tempo. A faster tempo signifies a hint of aspiration. The change in audio effects successfully demonstrated its purpose of …show more content…
The fluorescent light is used when Hillary is first introduced in the video. Prior to her introduction, negative remarks about Trump set the tone for the advertisement. The mood then shifted to a promising future. In figure 1, the light is shown behind the man while listening to Hillary’s speech in appreciation. This type of reaction was not displayed for Trump’s remarks for the obvious conclusion that this idea of unity Hillary mentions goes against Trump’s philosophy. As previously stated, the stress on America being the land of the free is encouraged by fellow minorities. This let’s all their voices be heard unlike Trump’s vision for future America. The light is an undervalued element in what makes this ad work in Clinton 's