His convincing rhetoric and impassioned fervor ‘forces’ the reader into sympathizing with him and his cause. In his essay, he begins to expand on his arguments by initially asking the reader: “What do you want?” [McKevitt 144], compelling his audience to gather that information about themselves to derive a personal conclusion. Throughout his essay, he also continuously uses the word “unhappy” to install the idea of prevalent dissatisfaction in order to scare or frighten. His persuasive tone was the most effective strategy in his writing for numerous reasons; he toyed with the reader’s belief of happiness, indirectly attacked the audience for contributing to our waste problem, and asked us a broad question to coerce us into thinking privately. Speaking only of his art of persuasive writing, he was quite successful in that …show more content…
He questions the true existence and influence of humanly happiness and satisfaction found in the pleasure of materials. Discussing happiness to play on emotions he inquires his audience: “The question is: with so much effort dedicated to giving us what we want, why aren’t we happier or, at the very least, worrying less and enjoying life more?...” [McKevitt 144]. While the author certainly has the reader paying attention with compelling writing, he solely attacked this argument with emotions of anger and frustration. There was no fact-based evidence to back up his last argument and he didn’t offer any solutions to the problem he so strongly believes we have and must deal with