Haerens, Margaret. Ed. Sherri Libberman. American Food by the Decades: 1950s. Santa Barbara: Greenwood, 2011. Print.
Précis
In her section “1950’s” (2011), Margaret Haerens, author and editor, suggests that television became influential to the way Americans eat. Haerens supports her claim by showing different types of examples of how television advertising has influenced Americans’ way of eating because advertising pushed the ideas of convenience. Her purpose is to allow readers to acknowledge the shift change between decades in order to show how television was essential to the way processed and convenience food ended up in peoples’ homes. She seems to want to educate her readers, so it seems she has students, educators, and a general audience in mind because her tone is very educational, and all her key points have examples with dates.
Evaluation
I couldn’t find anything specific about the author because any search I made would lead me to children’s books or there would be only a small portions of a review. I did come across a journal article that describes the author’s intentions with this book. Brian E. Cassidy, author of the journal entry, suggests that the book offers, so much information regarding each separate decade and their transitions in American food eating: “…. American Food by the Decades, covers the food related trends, brands, companies, technology, and celebrities of the United States in the 20th Century” (“Questia” Reference & User Services Quarterly. Web. 26 Oct. 2015). Note #1 According to Margaret Haerens, a published author and an editor, 1950s was an era that signaled a transition, and it was a time when packaged foods were introduced to the public eye through television advertisements. The 1950s was an era when the United States was recovering from the effects of War World II and an era in which many food products were being developed. Post War World II the economy boomed causing a ripple effect in developing new food trends. The author explains how television became an influence in Americans eating habits through new trends, products, and styles (120). Note #2 Author Haerens writes, “Advertising of the era pushed the idea that cooking, was laborious and tedious and that every homemaker wanted shortcuts in putting together robust meals (121). Note #3 According to Poppy Cannon White an influential food writer and cookbook author in the 1950s, she was an advocate of using packaged and canned foods assuring her readers that “they were just as good as homemade” (qtd. in Haerens 144). Research Information Set #2 Work Cited Parkin, Katherine J. Food Is Love: Food Advertising and Gender Roles in Modern America. Philadelphia: University of Pennsylvania, 2006. Print. Précis In her book Food is Love: Advertising and Gender Roles in Modern America (2006), Katherine J. Parkin a history professor at Monmouth University, argues that advertisement focus on a certain type of audience: bachelors and housewives. Parkin supports her argument about advertisement being sexes by providing examples, dates, and popular advertisement that suggest what the norms are for women and men. Her purpose is to demonstrate to the readers how “love” is being used in food advertisement in order to bring forward information to readers, so they can carefully analyze the roles women and men portray in food advertisement. She seems to have older women, housewives, and married women in mind as her audience because her tone is more educational about how love is shown through food. Evaluation The Journal of American History review, “The engagingly titled Food Is Love is also an engaging read. Its comprehensiveness, its clear organization, and the authority it commands through its evidence make this book a valuable resource for scholars, and it should be widely adopted in classes in advertising history, women 's history, and American cultural history”(University of Pennsylvania Press. Web. 27 …show more content…
Lyman backs up his information with research that has been done with the association between colors and mood-tones. His intent is to present psychological research about the connection between food and psychology in order to grow curiosity in readers to examine how food preference is influenced in a psychological way. He seems to have nutritionist, psychologist, and an audience interested in the subject of food and psychology in mind because his information is mostly research
Précis
In her section “1950’s” (2011), Margaret Haerens, author and editor, suggests that television became influential to the way Americans eat. Haerens supports her claim by showing different types of examples of how television advertising has influenced Americans’ way of eating because advertising pushed the ideas of convenience. Her purpose is to allow readers to acknowledge the shift change between decades in order to show how television was essential to the way processed and convenience food ended up in peoples’ homes. She seems to want to educate her readers, so it seems she has students, educators, and a general audience in mind because her tone is very educational, and all her key points have examples with dates.
Evaluation
I couldn’t find anything specific about the author because any search I made would lead me to children’s books or there would be only a small portions of a review. I did come across a journal article that describes the author’s intentions with this book. Brian E. Cassidy, author of the journal entry, suggests that the book offers, so much information regarding each separate decade and their transitions in American food eating: “…. American Food by the Decades, covers the food related trends, brands, companies, technology, and celebrities of the United States in the 20th Century” (“Questia” Reference & User Services Quarterly. Web. 26 Oct. 2015). Note #1 According to Margaret Haerens, a published author and an editor, 1950s was an era that signaled a transition, and it was a time when packaged foods were introduced to the public eye through television advertisements. The 1950s was an era when the United States was recovering from the effects of War World II and an era in which many food products were being developed. Post War World II the economy boomed causing a ripple effect in developing new food trends. The author explains how television became an influence in Americans eating habits through new trends, products, and styles (120). Note #2 Author Haerens writes, “Advertising of the era pushed the idea that cooking, was laborious and tedious and that every homemaker wanted shortcuts in putting together robust meals (121). Note #3 According to Poppy Cannon White an influential food writer and cookbook author in the 1950s, she was an advocate of using packaged and canned foods assuring her readers that “they were just as good as homemade” (qtd. in Haerens 144). Research Information Set #2 Work Cited Parkin, Katherine J. Food Is Love: Food Advertising and Gender Roles in Modern America. Philadelphia: University of Pennsylvania, 2006. Print. Précis In her book Food is Love: Advertising and Gender Roles in Modern America (2006), Katherine J. Parkin a history professor at Monmouth University, argues that advertisement focus on a certain type of audience: bachelors and housewives. Parkin supports her argument about advertisement being sexes by providing examples, dates, and popular advertisement that suggest what the norms are for women and men. Her purpose is to demonstrate to the readers how “love” is being used in food advertisement in order to bring forward information to readers, so they can carefully analyze the roles women and men portray in food advertisement. She seems to have older women, housewives, and married women in mind as her audience because her tone is more educational about how love is shown through food. Evaluation The Journal of American History review, “The engagingly titled Food Is Love is also an engaging read. Its comprehensiveness, its clear organization, and the authority it commands through its evidence make this book a valuable resource for scholars, and it should be widely adopted in classes in advertising history, women 's history, and American cultural history”(University of Pennsylvania Press. Web. 27 …show more content…
Lyman backs up his information with research that has been done with the association between colors and mood-tones. His intent is to present psychological research about the connection between food and psychology in order to grow curiosity in readers to examine how food preference is influenced in a psychological way. He seems to have nutritionist, psychologist, and an audience interested in the subject of food and psychology in mind because his information is mostly research