2- Share: “one of the equal parts into which a company's capital is divided, entitling the holder to a proportion of the profits”.
3- Traffic acquisition cost: “A critical cost of revenue for Internet search firms such as Google, Yahoo and Baidu.com. TAC for these firms is watched by investors and analysts to ascertain whether cost of traffic acquisition is rising or declining”.
4- GAAP: “The common set of accounting principles, standards and procedures that companies use to compile their financial statements”.
5- …show more content…
Discuss how the basic laws of economics affect this business
International trade gives Google the ability to grow its service market, which provides the costumer the ability to choose products and services of their choice. This leads to increased competition, and this is going to affect the prices. Google’s web search provides people the ability to find what they’re looking for in a clear, simple way. Google’s calendar provides consumers with the ability to track important events, appointments and special occasions. Google Earth and Google Maps is a very important tool for people to look up places in their area, and the world around them. Google’s finance provides the latest financial information and news on companies concerning industries in the market. The aspect of price and demand is necessary and important in the industry as it determines how things operate and their price ranges. For instance, increases in supply of advertising services to companies who make it easily available to users lead to a decline in the demand for Yahoo services. On the other hand, a service that is hard to acquire makes its demand grow, hence higher pricing.
H- Career opportunity
• BA/BS degree or equivalent practical