Steps to be followed by a company which is wanting to use Morphological analysis …show more content…
What can be copied?
Whom can we emulate?
3 Modify Can the product be changed in terms of Colour, Sound, Odour, Form, and Shape?
4 Magnify How to make the product stronger, higher, add extra value, multiply?
5 Minimise What to subtract? Lower? Smaller? Streamline? Understate?
6 Substitute What else instead? Any other material, approach?
7 Rearrange Any other pattern, layout, sequence, change of pace, change of schedule?
8 Reverse Can it be turned upside down? Reversed role? Change positive to negative?
9 Combine How to blend, combine units, purpose, ideas or appeals?
Attributes listing, Morphological analysis and Osborn’s question checklist is used when a product , process , system or solution is in hand. These techniques are usually oriented towards creative modifications. They are aimed at elaborative creativity.
IV Breakthrough thinking : This is a technique which has evolved over a period of time and it utilizes the various creativity techniques such as Brainstorming , Metaphorical thinking , Synectics and questions checklist. Breakthrough thinking follows a series of steps which help in finding solutions to complex