My four months at Aces In Motion (AIM) has been a growing experience, both personally and professionally. Professionally, as the marketing intern, I have had the opportunity to manage and maintain all of AIM’s social media accounts (Facebook, Twitter, Instagram), by posting video and photos of all the accomplishments and various day-to-day activities that happen at the center. Along with maintaining the social networks, I have continued to create marketing plans for sponsorship and donor campaigns, as well as, work on my final exam assignment for Aces In Motion, which is a comprehensive marketing plan outline that can be utilized next semester or the future for new and updated marketing plans for the organization. In addition, to being responsible…
Market Analysis & Marketing Plan a. Target Market Pizzeria will be located in downtown of Istanbul and in one of the most dynamic street. This will make our company frequented place. Also many tourist comes to this area, with the aids of this we can make our target market in to the two section, locals and tourists. Mainly our customer target is based on who wants to taste delicious Italian pizzas or foods with feelings of soothing and pleasing. But a price of meals is higher than normal-class…
Marketing is definitely an important aspect of a business and without marketing; it would not be possible for the company to reach the potential customers regarding the services and products offered by them. Furthermore, without customers knowing about the certain beneficial features of the product, the manufacturing of such products will be valueless. This is the reason marketing plan plays such an important role within businesses (Leigh Anthony, 2014). Planning how an organization is going to…
Paper #1 Topic: Explain (in detail) the elements of a marketing plan. Which one element is missing from the textbook? Why is this element so important? Marketing Plans are documents that act as a blueprint or guidebook of marketing activities. The marketing plan can be used in a variety of ways. Both individuals and organizations can use marketing plans to achieve anything they have their sights on. The greatest companies and smartest people follow the marketing plan. When companies decided to…
Plan measurement of marketing effectiveness Assessment Task 2: Case study Part A: Identify and analyse measurement of marketing effectiveness: 1. Summarise the above case study to determine the organisational business requirements and campaign’s benefits. Organisational business requirements: - Business and performance plans: John’s Bakery is a new patisserie products are food and drink, company is considered themselves in groups of dishes of styles of taste and targeting at customer age…
Executive Summary I am proposing a localized implementation of marketing that will help the band, Azure Light, establish a marketing footprint and gain exposure in the Midwest, primarily in the Twin Cities Area. This plan features the hiring of a manager, the use of a variety of social media outlets, and a local tour to promote their new EP, The Gate. Objectives Azure Light is in its first year of operation. They wish to accomplish the following goals in the next year. I. Record a 10 track…
Executive Summary Here we will be discussing about the IMC plan of Hippie’s Design. The Integrated Marketing Communication Plan combines the essential component of the marketing mix to effectively promote the brand among end users. Company’s objective will be achieved by advertisement on various media channels. Hippie’s designs will implement their social media strategy, create a website that will promote online sales and increase public service announcements to increase awareness of products.…
1.0 Assess the importance of customer focus in developing digital marketing plans Why are customers central to the creation of a digital marketing plan? A company has to have the right strategy before implementing any digital marketing plans, otherwise they will waste resources. The key is to develop an understanding of their customers, they have to identify which goals they want to achieve. Companies need to focus on selecting a digital marketing strategy that will help them to reach both…
Marketing plan Objectives Product Product concept The Total product concept refers to the bundle of services offered by a product/service. For example total product concept of Healthy happy foody can be explained as all the benefits customers receive by using the product, from service of providing food to fresh and healthy options to eat. Total product concept is used by the customers when evaluating the products among different business and they distinguish benefits and go for the…
A marketing plan is a written document that can be thought of as set of decisions about what the company wants to achieve and how it is going to achieve it. Essentially a marketing plan sets a goal that is accompanied with strategy and tactics outlining how that goal will be achieved. In general there are two different kinds of marketing plans; strategic and tactical. Strategic marketing plan is more general and is focused on long-term goals; usually for a minimum three to five- year term. It is…