term1 Definition1term2 Definition2term3 Definition3
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Main definition
Duncan 2002:
"Communication integration is the cross-functional process of creating and nourishing strategically determined relationships with stakeholders by controlling or influencing all messages to these groups and engaging in purposeful dialogue with them"
cross-functional process
creating and nourishing
relationships
stakeholders
controlling
engaging dialogue
Components
of Communication Integration
involves
as a whole
not restricted
creating + nourishing
strategically determined
entities
being necessary
Long-term success
moved away
traditional marketing focus
broader spectrum
interest groups
controlling + influencing
all messages
actively manage messages
originate
within
outside
engaging
in purposeful dialogue
relational approach
work together
mutual benefit
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