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Complete course guide available here - http://entire-courses.com/BUS-642-Week-6-DQ-1-Measures-of-Association
This archive file of BUS 642 Week 6 DQ 1 Measures of Association contains: Answer Making Research Decisions 5 on page 524 of your text. A research team conducted a study of soft-drink preferences among residents in a test market prior to an advertising campaign for a new cola product. Of the participants, 130 are teenagers and 130 are adults. The researchers secured the following results: Calculate an appropriate measure of association, and decide how to present the results. How might this information affect the advertising strategy?
Business - General Business Measures of Association Answer Making Research Decisions 5 on page 524 of your text. Respond to at least two of your fellow students' postings.
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