Most sports companies that broadcast sports like NBC sports or espn are afraid of spending a lot of money to broadcast a women's sports game and no one watch it. Female athletes make less money since there games are usually not broadcasted. Female basketball is a great example of that. The WNBA(Women's National Basketball Association) salary average is about $72,000 and the NBA’s average salary is about 4.9 million. This is all because how many people watch it and how many peoples goes to the games and buys tickets. It is kinda like with prize money for the winner. In the 2014 world cup the champions got 35 million for winning and for the women's world cup in 2015, the champions USA was given 2 million dollars 33 million less than what the men got. People might say it's because men are running the show that is why it's let but that's not true. It is because of how many people watch it and the revenue it makes. The more people who watch it and the more channels that air it the more money they will make.
The teams have a big affect on it with there owners. Some teams do not get out with the public that well. Most teams have social media to get out with the public so they know who the team is but most women's team dont. They are very quiet with the public and they don't want to get out there with the public so they don't do that many charity things or do events so they aren't known like many of the nba teams are