First factor must be considered is the consumers in the target market. In the new market, we must consider the competition of products and pricing. Comparing to an established car manufacture, as a new company in that country, we may not have sufficient buying power to purchase raw materials (Leddy, 2013). This will resulted in higher cost
First factor must be considered is the consumers in the target market. In the new market, we must consider the competition of products and pricing. Comparing to an established car manufacture, as a new company in that country, we may not have sufficient buying power to purchase raw materials (Leddy, 2013). This will resulted in higher cost