The personal touch of handwritten cards ensures the purposes of the USPS (United States Postal Service) are still there but not used to its fullest extent or availability. “Personal touch — It’s nice to sometimes get a personally written letter in the mail. … It gives the message a more intimate feeling” (Source D). Hawkins, similarly to myself, understands and feels the same appreciation for receiving a sweet surprise such as a thank you or birthday card. Additionally, she states, “Paperless isn’t always better. … Having a paper copy sent to you through the mail helps you back it up.” Digital information fails, as systems can corrupt and delete critical files. Receiving and maintaining paper copies assists to keep information secure and safe, ready for use if the need arises. The USPS’ integrity and responsibility to send your personal documents securely and swiftly is paramount to the USPS’s commitment to providing diligence in its services and communications. For the USPS to sustain itself financially, publications post possible applications and techniques. …show more content…
Actions include getting into the e-business, increasing service, closing branches if they must, but doing it strategically, reorganizing, and other options (Source A). Consideration and implementation of some of those suggestions could increase the postal service’s revenue by closing strategic locations that are redundant to maintain, such as full-service offices in New York City. Also, rather than straying from technology services, include services that can utilize online consumer business. For instance, partnerships with e-markets, such as eBay, Amazon, and Craigslist, could boost the volume of shipments processed through the federal postal service, which increases the utility and cuts their expenses. The USPS remains an integral part of the flow and prosperity of small businesses. According to Source E, “Direct mail is a key source of customers for small businesses. … [Pulcrano] points to two-for-one pizza coupons as especially welcome surprises.” Local businesses, like pizza and donut shops, rely on the direct mailings of the USPS to assist in attracting more customers and popularity. Expansion and economic growth of these businesses have for decades used the postal service due to its ease and availability. In full agreement with Sources A and E, restructuring includes expanding its service days to the whole week, incorporating more small businesses locally and large enterprises nationwide to contract with the USPS, and could escalate its prevalence by revamping its services in the communities as a mode of spreading information and communication. …show more content…
Restructuring could return the USPS to its former glory by increasing its profits while still maintaining its traditional service aspects. Platform restructuring most likely would assist the USPS to gain more volume and act as a media communication network between the business and the local community.
Since the beginning of America’s foundation and structuring, the USPS is a staple of society from its founding and organization by first Postmaster Benjamin Franklin. The creed, “Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds” resonates in the history of the postal service. American’s expansion of communication from Franklin is crucial and should not dissolve even when technology attempts to overthrow tradition. The United States Postal Service remains a valuable tradition and necessity to many people. Source G demonstrates a woman raising the flag outside the small, local Ochopee, Florida post office, the smallest freestanding one in the United States. The photo emanates the feeling that this post office is important to this community, regardless of the size of the post office or the town population. Its importance to the community is its ability to communicate easily with loved ones across the state or nation, especially when access to technology is scarce. However, traditionally, the postal service needs to rebrand to synergize back with the necessities and the wishes of the more urban or