The future The potential future benefit from completing my degree and finding employment in information architecture based on an annual salary of $100,000 per year over the next 10 years, taking into account paying off my student loans, and starting as an entry level e-commerce specialist starting at $77,000 and working my way up to an average of $115,000 per year. (My Footpath, 2013). The theory of expected utility takes into account there being three types of individuals-risk neutral, risk adverse, and risk taker. The Prospect Theory places a higher premium on risk adverse behavior because remaining in the status quo is a less risky proposition in the short term and causes potential less psychological impairment of the individual. Figure 1 show the expected utility based on the expected
The future The potential future benefit from completing my degree and finding employment in information architecture based on an annual salary of $100,000 per year over the next 10 years, taking into account paying off my student loans, and starting as an entry level e-commerce specialist starting at $77,000 and working my way up to an average of $115,000 per year. (My Footpath, 2013). The theory of expected utility takes into account there being three types of individuals-risk neutral, risk adverse, and risk taker. The Prospect Theory places a higher premium on risk adverse behavior because remaining in the status quo is a less risky proposition in the short term and causes potential less psychological impairment of the individual. Figure 1 show the expected utility based on the expected