Evaluate The Effectiveness Of Adverts

A brand resides in a name. The way one makes others make impressions about their character is the way a business should run. For any company to polish their brand, business dictates that the company makes constant reminders on the advantages of using that particular brand over other brands that already exist in the market. Marketing involves use of merchandizers and media advertisements to woo consumers to buy the product. An effective advert should capture the highest number of viewers as possible. For example, an advert that pops up on the screen during popular television shows is likely to capture more viewers than that which pops up during an ordinary show. An advert should be cost effective. This explains why many adverts last only for a short time. It is just like the rule of the thumb that the longer the advert the more the expenses that the company or rather the organization incurs. …show more content…
My reaction to the advertisement was that I was very eager to know which problems first world countries face. In addition, I thought that these first world problems must have been a nuisance to the whole world to a sense that the advert now captures the problems in broad daylight. When I watched the advert, I found out that it was about a community in Kenya (an African country) that suffered many shortages of water, hunger, and insufficient life exposure. The name of the advert counts in wooing the number of viewers. For instance, the advert could not capture many viewers if its name could be the Third world Problems. This is because in the first world countries, people consider problems that affect third world countries to be of less importance. Thus, changing the name to The First World Problems captures the interest of the viewer more than The Third World Problems title could