Political success depends upon getting the message out to the public, and one of the most effective ways to do that is through campaign advertising. Today’s society is extremely media savvy. We have access to television and radio channels, newspapers and magazines, plus internet websites that share our political ideologies. Campaign advertisements target specific audiences to communicate and persuade, and can be effective at influencing voters. An effective campaign ad will capture the voter’s attention and persuade them to vote for that political candidate. For a campaign ad to be effective, it needs to be memorable, using emotion, persuasion and factual claims.
Effective campaign advertising reaches potential voters and informs
Effective campaign advertising reaches potential voters and informs