The Importance Of Female Beauty In Traditional Chinese Culture

Under the continuous wave of globalization, as people, ideas and goods move more easily in the globe, we are living in cross-cultural societies which have become more alike. However, there will never be a single, shared definition of female beauty. To some extent, the ideal beauty will even become more and more varied, due to the fact that we are living in increasingly multi-cultural societies, as well as the beauty industry is providing more diversified products.
A plural society where people of different religions and cultures live side by side plays an important role in shaping diverse ideals of beauty. While white is regarded as purity, innocence and virginity in Christian, it is the color of mourning in traditional Chinese culture. As …show more content…
In fact, however, they just failed to realize that the trend itself is increasingly valuing and embracing diversity. While Henry Kissinger, secretary of the United States from 1973 to 1977, remarked that globalization in the past was another name for Americanization (Gindin, 2002), this is not the case now. New trends such as Korean pop culture and Chinese elements are driving the change on female beauty concepts. K-pop has caught a Korean Wave worldwide, setting new ideal female beauty through the significant impact of Korean idols and dramas. Also, designs with traditional Chinese symbolism are stepping out on the international stage of fashion and has brought a true difference to the market (Wynne, 2015). As a result, while the West has long been a breeding ground for beauty trends, brands from Asian countries such as China, Korea and Japan are breaking the fashion rules and are driving innovation in the field. In other words, compared to the past, globalization is no longer a one-way street, but a new trend of embracing the diversity of cultures from both the East and