For instance, by focusing on forgotten voters, election campaigns enhance turnout and generate a voter population that is more representative of a polity . The primary focus of election campaign initiatives is to persuade those who are expected to vote to make decisions and participate in the voting process. Consequently, election campaigns serve the purpose of mobilization of the voter population by influencing their opinion and turnout during the …show more content…
One of the major effects of election campaigns on voter opinion and voter turnout is increasing political participation. Secondly, campaigns play a significant role in shaping the electoral landscape by contributing to the engagement of millions of people in the democratic process who would otherwise not participate in the polls. Third, election campaigns establish individual contacts with voters, which in turn influence their decisions and political engagement resulting in huge voter