Corporate mission is the reason why a company exists and describes its products or services, target market, competitive advantages and location it operates from. Company values can be described as what a company stands for and the beliefs that shape its behavior in a powerful way. Corporate culture can be defined as the light house, based on company values and ideals, which guides employee interaction and how they treat company clients and outsiders. Google’s culture is characterized by an emphasis towards encouraging employees and customers contribute ideas and suggestions without inhibition in an effort to create a conducive working environment and intertwines with its mission to organize worldwide data and ensure it is accessible universally Tran (2017, pg. 3). Google’s mission, values and culture have helped catapult it to the top of the list among the world’s brands and created a cult following, customer loyalty and immense profitability. Google is a global company with many subsidiaries in different countries and values diversity as it employs from a wide pool of talented people from diverse racial, tribal and cultural backgrounds and experiences. Stories such as the culture of debate at Google are a testament to its unique …show more content…
Corporate Social Responsibility is defined as initiatives a company undertakes in consideration of social and environmental concerns due to their operations in an effort to give back to society. It takes place in five stages namely: Defensive, Charitable, Promotional, Strategic and Transformative. Google is an exemplary example of a company that is involved in various positive environmental initiatives that range from water reduction and recycling to investments in renewable energy projects. However, one negative incident that stands out in terms of Google’s corporate social responsibility is the drive to invest $28 million dollars intended to construct 240 housing units at the Charlesview Residences in Allston in 2011 which was at a time profitability in the rental housing sector were at an all-time high. Though a good cause, it was criticised as a bad CSR-driven action as it leaned more on making profits than giving back to society (Godelnik, 2011). Google responded by announcing a lower rental for the tenants once project was completed as stipulated by the shared-value concept in CSR. Based on the majority of its CSR initiatives, Google is at the strategic stage where its projects aim to support social and environmental issues to optimize gains in those